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Applebee’s Forks Over its Instagram to Customers

Lauren Johnson (AdWeek) For the next year, Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s h

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Aug. 25 2004




Cat Café Attracts Worldwide Attention, Delays Closing

NEW YORK—What was to be a five-day event for cats has been extended to 12 days following huge interest from the media and visitors. Thanks to the uniqueness of Meow Mix Café, a boutique and dining establishment for cats and their human relatives and …

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Aug. 24 2004




GameRiot Video Game Festival Hits the Road

GameRiot is embarking on its third national tour launching this summer through the end of October. The video games festival and competition, presented by Spike TV, is expected to entertain nearly a quarter of a million gamers from now through Oct. 24 in …

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Aug. 19 2004




’61 Olds Used as Bait to Catch Yahoo! Customers

A 1961 Oldsmobile, tricked out as part of a Labor Day Yahoo! Mobile promotion, is far from the stuffy images brought to mind by your grandfather’s Oldsmobile. This vehicle has been outfitted with the latest technology, including a Kenwood stereo, DVD …

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Aug. 19 2004




NFL Shifts Kickoff Focus Back to Football

Even before Janet Jackson’s infamous “wardrobe malfunction,” the National Football League had decided to make its entertainment events more football oriented, starting with this season’s NFL Opening Kickoff special. The league said it would control all …

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Aug. 18 2004




Duff Challenge Golf Tournament Attracts Amateurs

Dunkin’ Donuts is sponsoring the 2004 Duff Challenge, amateur one-day, two-player regional events, underway at more than 80 public golf courses across the United States. The events are open to any amateur player with a handicap index between 7.0 and …

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Aug. 18 2004




Nivea Introduces Moisturizing Cream with $1 Million Campaign

Nivea is using a sweepstakes and millions of samples as part of an integrated campaign to promote its newest introduction into the skincare category, Nivea Soft, in a $1 million spend. This month, a three-month sampling campaign will put 3.1 million …

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Aug. 11 2004




Tyson Powers Up $75 Million Campaign

Tyson Foods hypes protein in a $75 million marketing campaign themed Powered by Tyson.

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Aug. 11 2004




CC Restarts Hidden Case Promotion

Canadian Club Whisky is reviving a promotion next month that will have consumers searching for hidden cases of the spirits, a quest that ends with an all-expense paid trip to the company’s distillery in Canada and a pocket full of cash. The hunt begins …

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Aug. 11 2004




U.S. Open Kickoff Party Nets Five New Sponsors

Tennis Magazine has attracted five new sponsors to its U.S. Open kickoff event held later this month in New York City. Balance Bars, Celebrex, Chrysler, Fidelity Investments and 7-UP PLUS will join Evian and Michelob Ultra as primary sponsors of the …

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Aug. 05 2004




NBC Ties In Universal With Olympics Promos

NBC will leverage its recent merger with Universal to promote its coverage of the Summer Olympics, staging events at Universal’s theme parks to entice viewers. “It’s a great way for us to bring our around-the-clock coverage to our theme parks and …

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