Networks Tout Fall Shows Via Web
In an effort to promote the new fall line-up, broadcast networks are turning to the Internet to give viewers a taste of what’s to come.
AOL has teamed up with Warner Bros. Television and NBC to feature online premiums of Studio 60 on the Sunset Strip and Twenty Good Years before the shows air this month. The shows will be available at AOL.com/television one week before the network broadcast. The Studio 60 on the Sunset Strip episode launched yesterday and Twenty Good Years rolls out Oct. 4.
In addition, AOL is offering video previews on other fall shows, including cast details, quizzes, articles and programming information. AOL’s TV section also includes spoilers for returning series.
“We see this offering as a continuation of Warner Bros. Television Group’s firm commitment to our broadcast partners to explore advantageous marketing opportunities that generate excitement and achieve content accessibility for all potential viewers,” Lisa Gregorian, executive VP, worldwide marketing, Warner Bros. Television Group, said in a statement.
AOL’s effort comes as other TV networks are luring new viewers to shows through online promotions. CBS’ pilot for Jericho, a show about nuclear disaster aftermath, will debut on Yahoo TV Sept. 13 and NBC’s Heroes on Sept. 18. The episodes are part of Yahoo’s Fall 2006 TV Preview. Jericho premieres on CBS Sept. 20 and Heroes on NBC on Sept. 25.
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