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DoubleTree, Google Build Custom YouTube Travel Channel

In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way t

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Article

May. 16 2013




Dunkin’ Donuts Goes Local From the Corporate Level

Learn how Dunkin' Donuts employs a local social marketing strategy from the corporate level. More...

 

Article

May. 13 2013




Nonprofits Struggle to Turn Friends and Followers into Donors

In this special report, learn how nonprofits are utilizing social media to build relationships and donors. More...

 

Article

Apr. 30 2013




Nonprofits and Emerging Media: 5 Top Tips

Here are five things to consider when trying to engage more folks for your cause. More...

 

Article

Apr. 26 2013




Social Can Help Insurers Build Personality, Leads

For local insurance agents, a robust social presence can be a great policy when it comes to generating leads. More...

 

Article

Apr. 12 2013




How to Meaningfully Leverage a Brand’s Fans to Benefit Your Social Strategy

A recent webinar with Jay Baer of Convince and Convert and Greg Shove of SocialChorus highlighted three types of brand fans: 1) enthusiastic employees More...

 

Article

Apr. 09 2013




Drive Conversions by Making Interactions More Relevant

To be relevant, brands need to add dimensions of time and context to their customer interactions. More...

 

Article

Apr. 09 2013




Customer Experience is the Differentiator

The rise of social media and mobile technologies has moved the customer experience from a priority to the priority. More...

 

Article

Apr. 04 2013




Why You Should Know About Unpublished Page Posts on Facebook

A small change Facebook recently made should give it a few brownie points in marketers’ eyes: the social network now lets brand pages post “dark,â More...