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The Best 2013 Social Marketing Campaigns

The majority of marketers now know that winning the attention of consumers online is all about content.  Consumers increasingly rely on their social media communities for information and opinions abo

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Feb. 02 2012

Shop.Org’s Holiday Online Sales Survey Offers Strategies for 2012 4

The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.



Dec. 30 2011

Lapostolle’s Uncork the Passion: 2011 IMA Award Winner 1

Best Social Marketing Campaign: Twitter | Twitter became the marketing vehicle of choice to host the “Uncork the Passion” contest, which offered a chance to apprentice at the Lapostolle winery in Chile



Nov. 29 2011

Break The Retail Planning Cycle By Connecting with Shopper Rhythms 4

Break The Retail Planning Cycle By Connecting with Shopper Rhythms



Oct. 17 2011

For the File: Tips for Incorporating Content in Promotions 1

Planning a promotion or marketing campaign where content plays a role? The following will help keep you on course and hopefully provide some food for thought:



Oct. 11 2011

Tony’s Pizza Revs Gamer Appeal with EA Racing Promotion 1

Tony’s Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA’s Need for Speed World MMO racing game.



Oct. 01 2011

Social Marketing Goes Mainstream: Chief Marketer Annual Survey Find Marketers Believe in Power of Social 2

What’s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It’s arbitrary, but 75% seems as good a milestone as any



Oct. 01 2011

Texas Instruments Aims B-to-B Marketing at its Target Audience: Product Designers 5

When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer



Aug. 09 2011

Ben & Jerry’s Mixes Sweets & Tweets 1

At the Vermont headquarters of Ben & Jerry’s, we’re always looking for the next fun and funky thing. Whether it’s a flavor with late night’s Jimmy Fallon or a quick turn-around response to a timely opportunity like the legalization of gay marriage. While we hear all the time that “there are no new ideas” and that every marketing effort has been done before—we refuse to believe it. And that is how we came up with a new twist on Twitter to support our commitment to Fair Trade.



Aug. 03 2011 Success Stories 8

With unemployment at a record high, online job site wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love



Jul. 05 2011

Specialized Bicycles Rides Social, Email to Improved Customer Service 1

A social media presence heavily focused on customer service has helped Specialized Bicycles reduce support costs and connect with cyclists around the world.