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The Best 2013 Social Marketing Campaigns

The majority of marketers now know that winning the attention of consumers online is all about content.  Consumers increasingly rely on their social media communities for information and opinions abo

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content marketing

Article

Aug. 15 2013




Why Influencers are Key To Your Content Marketing Strategy 5

Digital influencers are your content marketing distribution army. Here’s why you need them working for you!

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social-bubble-crop

Article

Jul. 30 2013




Create a B2B Social Media Plan 1

Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.

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ardath-albee

Article

Jul. 26 2013




Online Content Strategy: Open Up the Conversation

When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.

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Customer-Focus1

Article

Jul. 17 2013




The Regulated CMO’s Guide to Social CRM Technology

Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.

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many small light bulbs equal big one

Article

Jul. 03 2013




The Role of Content Marketing in the Lead Generation Funnel

Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.

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dunkin-website

Article

May. 16 2013




Dunkin’ Donuts Goes Local From the Corporate Level

Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.

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wounded-warrior

Article

May. 13 2013




Nonprofits Struggle to Turn Friends and Followers into Donors

In this special report, learn how nonprofits are utilizing social media to build relationships and donors.

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hands-355

Article

Apr. 30 2013




Nonprofits and Emerging Media: 5 Top Tips

Here are five things to consider when trying to engage more folks for your cause.

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insurance

Article

Apr. 26 2013




Social Can Help Insurers Build Personality, Leads

For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.

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handshake-595

Article

Apr. 12 2013




How to Meaningfully Leverage a Brand’s Fans to Benefit Your Social Strategy

A recent webinar with Jay Baer of Convince and Convert and Greg Shove of SocialChorus highlighted three types of brand fans: 1) enthusiastic employees, 2) passionate customers and 3) social publishers.

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