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Event & Experiential Marketing Special Report

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retailer trends

Article

Aug. 01 2013




Retailer Trends, Tips and Takeaways for Manufacturers: Research

The CMA recently released a white paper exploring the current shopper atmosphere and its implications on the retailer and the manufacturer.

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general mills greek 100

Article

Jul. 25 2013




General Mills Firms up its Greek Yogurt Line

General Mills scored its first Greek success this past year with Greek 100, switching production methods, packaging and new marketing too.

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tracking mobile shoppers

Article

Jul. 15 2013




Attention, Shoppers: Store Is Tracking Your Cell 3

Retailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps.

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twinkies595

Article

Jul. 11 2013




Sweet Tweets: Social Media Pave Way for Twinkies’ Return

Hostess is whetting consumers’ appetites for the return of some of its most well-known treats with a broad campaign that includes a big push in social media.

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snapple win nothing sweepstakes

Article

Jun. 27 2013




Ideas to Steal: Snapple’s “Win Nothing” Sweepstakes

Snapple’s “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.

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Cricket "Half Is More" campaign

Article

Jun. 17 2013




Cricket Campaign Takes on Verizon/AT&T on Overcharging

A new Cricket campaign “Half Is More” plays up its lower price compared to two top competitors, Verizon and AT&T.

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Shopping_595

Article

May. 30 2013




Back-to-School Marketing Underway to Fight Uncertainty

The tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now.

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onedirection595

Article

May. 29 2013




Oreo, Ritz Sponsor “One Direction’s” Summer Tour 2

Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction’s American summer tour and its millions of swooning, screaming young fans.

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williams-sonoma

Article

May. 28 2013




Williams-Sonoma and Nordstrom Share What Customers Want Now

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.

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baublebar

Article

May. 28 2013




Big Data Connects Online/Offline Fashion Shopping Experiences

If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline.

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