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In-Store/POP

4 Reasons Why YOU Should Attend the PRO Awards Gala: June 25 NYC

Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut

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produce595

Article

Aug. 27 2013




Using Mirrors, Social Scientists Outmaneuver Processed-food Giants on their own Turf

Shoppers in an El Paso supermarket are being nudged to the produce aisle by a look at themselves in a mirror placed at the front of their shopping carts.

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PRO4

Article

Aug. 21 2013




Announcing the 2013 PROMO PRO Awards Finalists

The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by […]

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jc-penney-595

Article

Aug. 08 2013




J.C. Penney: We’ve Got Marketing But What Will We Sell?

J.C. Penney has a new CMO, Debra Berman, who will try to right this listing ship.

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retailer trends

Article

Aug. 01 2013




Retailer Trends, Tips and Takeaways for Manufacturers: Research

The CMA recently released a white paper exploring the current shopper atmosphere and its implications on the retailer and the manufacturer.

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general mills greek 100

Article

Jul. 25 2013




General Mills Firms up its Greek Yogurt Line

General Mills scored its first Greek success this past year with Greek 100, switching production methods, packaging and new marketing too.

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tracking mobile shoppers

Article

Jul. 15 2013




Attention, Shoppers: Store Is Tracking Your Cell 3

Retailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps.

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twinkies595

Article

Jul. 11 2013




Sweet Tweets: Social Media Pave Way for Twinkies’ Return

Hostess is whetting consumers’ appetites for the return of some of its most well-known treats with a broad campaign that includes a big push in social media.

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snapple win nothing sweepstakes

Article

Jun. 27 2013




Ideas to Steal: Snapple’s “Win Nothing” Sweepstakes

Snapple’s “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.

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Cricket "Half Is More" campaign

Article

Jun. 17 2013




Cricket Campaign Takes on Verizon/AT&T on Overcharging

A new Cricket campaign “Half Is More” plays up its lower price compared to two top competitors, Verizon and AT&T.

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Shopping_595

Article

May. 30 2013




Back-to-School Marketing Underway to Fight Uncertainty

The tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now.

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