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How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

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Coca-Cola

Article

May. 08 2013




Coca-Cola to Stop Marketing to Kids

(Wall Street Journal) Coca-Cola plans to offer low- and no-calorie drinks in every market in the world and put calorie counts on the front of all drinks it sells. It also said it would stop marketing to children under 12 will work to encourage more physical activity programs in every country it operates. Get the […]

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SmilePost595

Article

May. 02 2013




Chico’s FAS Runs its Cause Program Locally

Chico’s FAS family of brands began last month its take-three of “May is For Miracles” campaign. The program operates out of local stores by offering communities a number of ways to raise funds for a local Children’s Miracle Network Hospital.

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NC595

Article

Apr. 23 2013




Heineken USA’s CMO on Pulling Brands out of the Ditch with a Challenger Mentality

Heineken USA is marketing in an incredibly competitive environment overflowing with low–growth categories and competitors owning some of the largest ad spends out there. When Lesya Lysyj joined Heineken USA several years ago as its chief marketing officer, two forces were reshaping the beer category—consumer media consumption habits and the craft beer movement—that caused the […]

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Dennys595

Article

Apr. 18 2013




Denny’s CMO on Stopping its Sales Free Fall

By 2010, Denny Corp.’s same-store sales had been in a free fall for at least four years. The number of customers coming to its restaurants had been declining for 20 years. The company had withstood several bankruptcies and a nasty lawsuit. It was challenged by a ton of competition and the recent recession only aggravated […]

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spring-cover-new-595

Article

Apr. 04 2013




Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy

Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.

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Pepsi595

Article

Mar. 28 2013




Pepsi Talks About its New Bottle

For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers a behind-the-scenes look at how the new bottle came to be and how this all-important package fits into Pepsi’s overall marketing plan.

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Dole250

Article

Mar. 27 2013




Dole and Rachael Ray Broaden Reach of Cook-Off Contest 1

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.

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Mar. 14 2013




2013 February’s Greatest Hits

Too much love in the air February to think about business? Well then, now’s the time to catch up on the top reader pick’s from the month of love.

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Mar. 06 2013




ConAgra’s SVP Content Integration on Feeding the Hungry: Q&A 2

Brett Groom, senior vice president of content integration at ConAgra Foods, on the company’s latest “Child Hunger Ends Here” campaign.

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Feb. 20 2013




Vidalia Fights Competition with New Five-Year Plan 5

The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer.”

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