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In-Store/POP

American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit

Janie Campbell (Huffington Post) Not a good idea to mess with a graffiti artist who is a favorite in Miami. American Eagle Outfitters found this out after using images of his graffiti for its own m

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skylanders595

Article

Dec. 03 2013




Consumer Packaged Goods Creative Showdown: Slideshow

A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients.

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black-friday

Article

Dec. 02 2013




Talking Turkey: Thanksgiving Retail Round-Up

While you were in the post Turkey afterglow this weekend, our colleagues at Multichannel Merchant were all over the Black Friday/Cyber Weekend Beat. Here’s a round-up of their coverage on how retailers online and off fared.

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grocery shopping

Article

Nov. 18 2013




Hispanic Trends / Recommendations for CPGs and Retailers: Study

AMG Strategic Advisors provides a detailed look at the Hispanic shopper and recommendations to take to improve relationships with this demographic.

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crystal-ball

Article

Nov. 13 2013




Chief Marketer Asks…What Are Your 2014 Goals? 1

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

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social media

Article

Oct. 24 2013




Target Ties Social Media to Stores/Catalogs for Holidays 1

Target launches what it said is its, “most digitally enabled effort ever” and brings social media to stores and catalogs with a loop to Pinterest.

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jockey-355

Article

Oct. 22 2013




PROtober: Jockey’s Ride from Socks to Underwear

Learn more about 2013 PRO Award winning brand Jockey’s ride from socks for lumberjacks to underwear for everyone.

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PRO3

Article

Oct. 10 2013




2013 PRO Award Winners

Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award […]

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Protober Pic

Article

Oct. 10 2013




Welcome to PROtober!

This month on the Big Fat Marketing Blog, we’re highlighting some of our 2013 PRO Award Gold winning brands.

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lays-chips

Article

Oct. 07 2013




PROtober: A Quick and Crisp Look at Lay’s Potato Chips

The Marketing Arm won three gold PRO Awards this year for its “Lay’s Do Us a Flavor” campaign for Lay’s Potato Chips/Frito Lay—Best Idea or Concept, Best Multidiscipline Promotion and Bet Promotion Generating Brand Awareness.

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Stop bullying

Article

Oct. 03 2013




Fight Against School Bullying Expands to Store Shelves

Green Giant, General Mills’ frozen-vegetables brand, is launching an anti-bullying cause marketing campaign called “Raise a Giant.” It features an animated commercial featuring a child narrator.

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