Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Promotional Marketing > IN-STORE/POP

In-Store/POP

4 Reasons Why YOU Should Attend the PRO Awards Gala: June 25 NYC

Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut

Read and Discuss

Aug. 01 1998




Wake up and Smell the Co-Marketing

Account-specific marketing is stopping traffic in Greenwich Village.It started with Fender Guitars’ Christmas radio campaign, the first consumer spots

More...

 

Aug. 01 1998




Account-Specific Spotlight: Houston, TX

Yes, it’s true: Everything is bigger in Texas. Houston supermarkets are 17 percent bigger in square footage than the national average. Houston is the

More...

 

Jul. 01 1998




Account-Specific Spotlight: Hartford/New Haven, CT

Hartford and New Haven supermarkets are big on service and specialty departments. Seventy percent of stores in the area have prepared-food departments,

More...

 

Jul. 01 1998




P-O-P Gains, But Girds for Tobacco Withdrawal

Marketers last year spent $13.1 billion on point-of-purchase displays, an increase of 5 percent above 1996.Some segments had growth rates that exceeded

More...

 

Jul. 01 1998




Everywhere Merchants Want to Be

Visa USA will give its retail partners magic for Christmas this year, part of an aggressive slate of consumer promotions designed to drive purchases in

More...

 

Jul. 01 1998




Sampling Continues to Stretch Out

The only thing harder than trying to sum up 1997′s sampling programs in a single story is trying to put a value on the category. Programs can range from

More...