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In-Store/POP

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Nov. 01 1998




Malling Betty

General Mills begins construction this month Betty Crocker Kitchen, a retail bakery outlet in the Mall of America. The store will open in mid-October,

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Nov. 01 1998




Account-Specific Spotlight: Phoenix

Phoenix grocers are big on free samples, but light on frequent-shopper deals. Only 11 percent of stores here have frequent-shopper programs. Fully 94

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Oct. 01 1998




Chain Link

Shopping Habits Do Prepared Home Meal purchasers leave the supermarket with a couple of carts crammed to the rims with goodies? Not so, says New York

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Oct. 01 1998




Resetting the Shelf

With Albertson’s and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between

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Oct. 01 1998




Account-Specific Spotlight: Atlanta

There’s been a second march on Atlanta, and the victors this time are Publix and Wal-Mart. The two chains have captured a combined 25 share in the last

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Sep. 01 1998




Account-Specific Spotlight: Washington D.C.

These are the salad days for our nation’s capitol. Washington has the highest percentage of supermarket salad bars in the country, nearly 60 percent.More

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Aug. 01 1998




Wake up and Smell the Co-Marketing

Account-specific marketing is stopping traffic in Greenwich Village.It started with Fender Guitars’ Christmas radio campaign, the first consumer spots

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Aug. 01 1998




Account-Specific Spotlight: Houston, TX

Yes, it’s true: Everything is bigger in Texas. Houston supermarkets are 17 percent bigger in square footage than the national average. Houston is the

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Jul. 01 1998




P-O-P Gains, But Girds for Tobacco Withdrawal

Marketers last year spent $13.1 billion on point-of-purchase displays, an increase of 5 percent above 1996.Some segments had growth rates that exceeded

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Jul. 01 1998




Everywhere Merchants Want to Be

Visa USA will give its retail partners magic for Christmas this year, part of an aggressive slate of consumer promotions designed to drive purchases in

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