Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Promotional Marketing > IN-STORE/POP

In-Store/POP

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

Read and Discuss

Sep. 01 1999




Retailers: Family Trees

In the age of consolidation, it’s often hard to keep track of retailers without the proverbial scorecard. Here’s a rundown of the chains and regional

More...

 

Aug. 01 1999




A Loyal Nation: ACNielsen study: Frequent-shopper programs proliferate.

Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,

More...

 

Aug. 01 1999




Converging in Bentonville

Convergence – I’m tired of the whole trendy idea. We’re all waiting around watching “convergence” happening, and I suppose it is. Television and www.com.

More...

 

Aug. 01 1999




Coke Has ‘em Drinking in the Aisles: Goes great with pizza samples.

Talk about your single-serve. Coca-Cola is inching up supermarket sales one sip at a time with Shop Refreshed, an in-store program that invites shoppers

More...

 

Jul. 01 1999




Retail-tainment Tonight

I’ve never seen a bumper sticker that said ‘I’d rather be groceryshopping,’” says Phil Hawkes, former executive vp of Phoenix-based ABCOFoods.Food retailers

More...

 

Jun. 01 1999




Change In Store

The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson’s Inc., Boise, ID, America’s fifth largest U.S.

More...

 

Jun. 01 1999




The Mall in the Family Room

Study shows online shopper gains in software, book purchases.If you are a marketer of books, airline tickets, or computer software, you might give extra

More...

 

May. 01 1999




Account-Specific Spotlight: Minneapolis-St. Paul

Minneapolis is about as modest as a marketplace gets. Supermarkets here have the fewest health and beauty care, paper goods, beer, and books/magazines

More...

 

May. 01 1999




At Retail 1

Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

More...

 

Apr. 01 1999




Account-Specific Spotlight: San Antonio

San Antonio shoppers must like a good read every week. All the grocers in the market use circulars. That’s right, 100 percent. San Antonio also tops the

More...