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In-Store/POP

4 Reasons Why YOU Should Attend the PRO Awards Gala: June 25 NYC

Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut

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Mar. 01 1999




For Your Consideration: The Service Merchandise Case

A new lawsuit in Florida is raising eyebrows among marketers operating instant win/scratch-and-win promotions in that state. Last December, Florida Attorney

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Mar. 01 1999




At Retail

Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing

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Mar. 01 1999




Peapod Names Times Direct

Online grocery service Peapod, Skokie, IL, named Times Direct Marketing, San Francisco, agency of record for online marketing. Times Direct will use banner

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Mar. 01 1999




Account-Specific Spotlight: Buffalo

Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

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Feb. 01 1999




Account-Specific Spotlight: Buffalo

Buffalo is big on food. The upstate New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

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Jan. 01 1999




What Stores Want

Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That’s

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Jan. 01 1999




Account-Specific Spotlight: Salt Lake City

Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.

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Dec. 01 1998




Malling The Teen Scene

Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected

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Dec. 01 1998




RETAIL

Take Charge of Education/USA Target’s Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart

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Dec. 01 1998




Come Together, Right Now! Gro-cer-y.

Think back for a moment. Close your eyes and imagine it is January of 1998. You were nice and calm and figured you had everything in place. Your co-marketing

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