Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

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In-Store/POP

How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

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Nov. 01 1998




Malling Betty

General Mills begins construction this month Betty Crocker Kitchen, a retail bakery outlet in the Mall of America. The store will open in mid-October,

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Nov. 01 1998




Account-Specific Spotlight: Phoenix

Phoenix grocers are big on free samples, but light on frequent-shopper deals. Only 11 percent of stores here have frequent-shopper programs. Fully 94

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Oct. 01 1998




Resetting the Shelf

With Albertson’s and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between

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Oct. 01 1998




Account-Specific Spotlight: Atlanta

There’s been a second march on Atlanta, and the victors this time are Publix and Wal-Mart. The two chains have captured a combined 25 share in the last

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Oct. 01 1998




Chain Link

Shopping Habits Do Prepared Home Meal purchasers leave the supermarket with a couple of carts crammed to the rims with goodies? Not so, says New York

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Sep. 01 1998




Account-Specific Spotlight: Washington D.C.

These are the salad days for our nation’s capitol. Washington has the highest percentage of supermarket salad bars in the country, nearly 60 percent.More

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Aug. 01 1998




Wake up and Smell the Co-Marketing

Account-specific marketing is stopping traffic in Greenwich Village.It started with Fender Guitars’ Christmas radio campaign, the first consumer spots

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Aug. 01 1998




Account-Specific Spotlight: Houston, TX

Yes, it’s true: Everything is bigger in Texas. Houston supermarkets are 17 percent bigger in square footage than the national average. Houston is the

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Jul. 01 1998




Sampling Continues to Stretch Out

The only thing harder than trying to sum up 1997′s sampling programs in a single story is trying to put a value on the category. Programs can range from

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Jul. 01 1998




Account-Specific Spotlight: Hartford/New Haven, CT

Hartford and New Haven supermarkets are big on service and specialty departments. Seventy percent of stores in the area have prepared-food departments,

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