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In-Store/POP

American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit

Janie Campbell (Huffington Post) Not a good idea to mess with a graffiti artist who is a favorite in Miami. American Eagle Outfitters found this out after using images of his graffiti for its own m

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Apr. 01 1999




Account-Specific Spotlight: San Antonio

San Antonio shoppers must like a good read every week. All the grocers in the market use circulars. That’s right, 100 percent. San Antonio also tops the

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Apr. 01 1999




Samplers Clash in Court

FSI and sampling giant Valassis Communications is suing rival The Sunflower Group, alleging that Sunflower employees offered “financial and/or other inducements”

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Apr. 01 1999




Retailer Realities

Got a question for retail buyers that you’re too shy to ask? Promo Edge’s Retail Research Center polls buyers nationwide with your questions, and we print

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Mar. 01 1999




For Your Consideration: The Service Merchandise Case

A new lawsuit in Florida is raising eyebrows among marketers operating instant win/scratch-and-win promotions in that state. Last December, Florida Attorney

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Mar. 01 1999




At Retail

Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing

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Mar. 01 1999




Peapod Names Times Direct

Online grocery service Peapod, Skokie, IL, named Times Direct Marketing, San Francisco, agency of record for online marketing. Times Direct will use banner

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Mar. 01 1999




Account-Specific Spotlight: Buffalo

Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

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Feb. 01 1999




Account-Specific Spotlight: Buffalo

Buffalo is big on food. The upstate New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

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Jan. 01 1999




What Stores Want

Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That’s

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Jan. 01 1999




Account-Specific Spotlight: Salt Lake City

Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.

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