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In-Store/POP

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Dec. 01 1999




Wal H Mart: Drives the Decade

Perhaps the most telling image for consumer products marketers of the ’90s was captured the decade before, when a grass-skirted Sam Walton danced the

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Dec. 01 1999




Sample Patter

Cox Target Media, St. Petersburg, FL, formed a new consumer sampling division to develop targeted solo and co-op mailings and handle Internet and direct-mail

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Oct. 01 1999




Check This Out:

Scoring in-store requires more planning and cooperation than ever before. Unless you’ve got Produce Man on your side.A well-executed in-store promotion

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Oct. 01 1999




Clicks and mortar

Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers – including

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Sep. 01 1999




Retailers: Family Trees

In the age of consolidation, it’s often hard to keep track of retailers without the proverbial scorecard. Here’s a rundown of the chains and regional

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Aug. 01 1999




Coke Has ‘em Drinking in the Aisles: Goes great with pizza samples.

Talk about your single-serve. Coca-Cola is inching up supermarket sales one sip at a time with Shop Refreshed, an in-store program that invites shoppers

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Aug. 01 1999




A Loyal Nation: ACNielsen study: Frequent-shopper programs proliferate.

Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,

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Aug. 01 1999




Converging in Bentonville

Convergence – I’m tired of the whole trendy idea. We’re all waiting around watching “convergence” happening, and I suppose it is. Television and www.com.

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Jul. 01 1999




Retail-tainment Tonight

I’ve never seen a bumper sticker that said ‘I’d rather be groceryshopping,’” says Phil Hawkes, former executive vp of Phoenix-based ABCOFoods.Food retailers

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Jun. 01 1999




Change In Store

The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson’s Inc., Boise, ID, America’s fifth largest U.S.

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