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In-Store/POP

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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May. 01 2000




TOP OF THE P-O-P

Heritage Partners, Boston, acquired P.O.P. Displays International, a Woodside, NY-based company with operations in the U.S., U.K., and Portugal. The deal

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Feb. 01 2000




Top Shelf: Marketing execs rank the best grocers and food companies.

The big are getting better.Major packaged goods companies and retail chains are earning each other’s respect by improving strategy and execution. That’s

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Jan. 01 2000




Clark Zones In: New c-store format plays up brands.

Clark Retail Enterprises, Glen Ellyn, IL, opens its newest convenience store format, Oh! Zone, this month in Normal, IL, with plans to add six stores

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Jan. 01 2000




The Mall, the Merrier

Pepsi-Cola Co. and Visa USA are shopping around.The two sponsor General Growth Properties’ Cash Back for Schools program in 58 malls. Shoppers turn in

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Dec. 01 1999




Cash register to-go

Okay, you’ve got the Web site up. If you’re ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying

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Dec. 01 1999




Retail 2000 Survival Tactics

In our last few columns we discussed the realities of the consolidating marketplace and ways to increase clout with retail “partners.” In the not-too-distant

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Dec. 01 1999




Wal H Mart: Drives the Decade

Perhaps the most telling image for consumer products marketers of the ’90s was captured the decade before, when a grass-skirted Sam Walton danced the

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Dec. 01 1999




Sample Patter

Cox Target Media, St. Petersburg, FL, formed a new consumer sampling division to develop targeted solo and co-op mailings and handle Internet and direct-mail

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Oct. 01 1999




Check This Out:

Scoring in-store requires more planning and cooperation than ever before. Unless you’ve got Produce Man on your side.A well-executed in-store promotion

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Oct. 01 1999




Clicks and mortar

Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers – including

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