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In-Store/POP

4 Reasons Why YOU Should Attend the PRO Awards Gala: June 25 NYC

Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut

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Aug. 01 1999




A Loyal Nation: ACNielsen study: Frequent-shopper programs proliferate.

Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,

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Aug. 01 1999




Converging in Bentonville

Convergence – I’m tired of the whole trendy idea. We’re all waiting around watching “convergence” happening, and I suppose it is. Television and www.com.

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Aug. 01 1999




Coke Has ‘em Drinking in the Aisles: Goes great with pizza samples.

Talk about your single-serve. Coca-Cola is inching up supermarket sales one sip at a time with Shop Refreshed, an in-store program that invites shoppers

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Jul. 01 1999




Retail-tainment Tonight

I’ve never seen a bumper sticker that said ‘I’d rather be groceryshopping,’” says Phil Hawkes, former executive vp of Phoenix-based ABCOFoods.Food retailers

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Jun. 01 1999




Change In Store

The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson’s Inc., Boise, ID, America’s fifth largest U.S.

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Jun. 01 1999




The Mall in the Family Room

Study shows online shopper gains in software, book purchases.If you are a marketer of books, airline tickets, or computer software, you might give extra

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May. 01 1999




Account-Specific Spotlight: Minneapolis-St. Paul

Minneapolis is about as modest as a marketplace gets. Supermarkets here have the fewest health and beauty care, paper goods, beer, and books/magazines

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May. 01 1999




At Retail 1

Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

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Apr. 01 1999




Account-Specific Spotlight: San Antonio

San Antonio shoppers must like a good read every week. All the grocers in the market use circulars. That’s right, 100 percent. San Antonio also tops the

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Apr. 01 1999




Samplers Clash in Court

FSI and sampling giant Valassis Communications is suing rival The Sunflower Group, alleging that Sunflower employees offered “financial and/or other inducements”

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