Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

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In-Store/POP

How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

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Jun. 01 1999




The Mall in the Family Room

Study shows online shopper gains in software, book purchases.If you are a marketer of books, airline tickets, or computer software, you might give extra

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May. 01 1999




Account-Specific Spotlight: Minneapolis-St. Paul

Minneapolis is about as modest as a marketplace gets. Supermarkets here have the fewest health and beauty care, paper goods, beer, and books/magazines

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May. 01 1999




At Retail 1

Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

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Apr. 01 1999




Retailer Realities

Got a question for retail buyers that you’re too shy to ask? Promo Edge’s Retail Research Center polls buyers nationwide with your questions, and we print

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Apr. 01 1999




Account-Specific Spotlight: San Antonio

San Antonio shoppers must like a good read every week. All the grocers in the market use circulars. That’s right, 100 percent. San Antonio also tops the

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Apr. 01 1999




Samplers Clash in Court

FSI and sampling giant Valassis Communications is suing rival The Sunflower Group, alleging that Sunflower employees offered “financial and/or other inducements”

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Mar. 01 1999




At Retail

Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing

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Mar. 01 1999




Peapod Names Times Direct

Online grocery service Peapod, Skokie, IL, named Times Direct Marketing, San Francisco, agency of record for online marketing. Times Direct will use banner

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Mar. 01 1999




For Your Consideration: The Service Merchandise Case

A new lawsuit in Florida is raising eyebrows among marketers operating instant win/scratch-and-win promotions in that state. Last December, Florida Attorney

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Mar. 01 1999




Account-Specific Spotlight: Buffalo

Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

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