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In-Store/POP

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Jan. 01 2001




P-O-P The Last Stand

Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After

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Jul. 01 2000




Heating Up: Dunkin’ Donuts drives traffic in Canada with a temperature-controlled game.

America’s Great White North neighbors don’t need to warm their fingers with hot coffee cups in the spring, but Dunkin’ Donuts gave Canadian coffee drinkers

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Jul. 01 2000




Stored Value: Non-traditional retailers catch onto in-store marketing as veteran grocers exploit new technologies.

What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat

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Jun. 01 2000




Off Target

I curse when I pass the construction site out on Highway 3.The site is for a Target store opening in September. I’m not the only one who curses over that

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May. 01 2000




What’s In-Store: Tips for avoiding hidden in-store sampling costs.

In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact

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May. 01 2000




TOP OF THE P-O-P

Heritage Partners, Boston, acquired P.O.P. Displays International, a Woodside, NY-based company with operations in the U.S., U.K., and Portugal. The deal

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May. 01 2000




Retailtainment Today: The `wow’ factor pushes revenues up 5.1 percent.

The endless pursuit of loyal customers – an effort now intensified by the online shopping phenomenon – has retailers sprucing up their stores and giving

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Feb. 01 2000




Top Shelf: Marketing execs rank the best grocers and food companies.

The big are getting better.Major packaged goods companies and retail chains are earning each other’s respect by improving strategy and execution. That’s

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Jan. 01 2000




The Mall, the Merrier

Pepsi-Cola Co. and Visa USA are shopping around.The two sponsor General Growth Properties’ Cash Back for Schools program in 58 malls. Shoppers turn in

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Jan. 01 2000




Clark Zones In: New c-store format plays up brands.

Clark Retail Enterprises, Glen Ellyn, IL, opens its newest convenience store format, Oh! Zone, this month in Normal, IL, with plans to add six stores

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