Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Subscribe To X





HOME > Promotional Marketing > IN-STORE/POP

In-Store/POP

How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

Read and Discuss

Dec. 01 1999




Cash register to-go

Okay, you’ve got the Web site up. If you’re ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying

More...

 

Dec. 01 1999




Retail 2000 Survival Tactics

In our last few columns we discussed the realities of the consolidating marketplace and ways to increase clout with retail “partners.” In the not-too-distant

More...

 

Oct. 01 1999




Check This Out:

Scoring in-store requires more planning and cooperation than ever before. Unless you’ve got Produce Man on your side.A well-executed in-store promotion

More...

 

Oct. 01 1999




Clicks and mortar

Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers – including

More...

 

Sep. 01 1999




Retailers: Family Trees

In the age of consolidation, it’s often hard to keep track of retailers without the proverbial scorecard. Here’s a rundown of the chains and regional

More...

 

Aug. 01 1999




A Loyal Nation: ACNielsen study: Frequent-shopper programs proliferate.

Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,

More...

 

Aug. 01 1999




Converging in Bentonville

Convergence – I’m tired of the whole trendy idea. We’re all waiting around watching “convergence” happening, and I suppose it is. Television and www.com.

More...

 

Aug. 01 1999




Coke Has ‘em Drinking in the Aisles: Goes great with pizza samples.

Talk about your single-serve. Coca-Cola is inching up supermarket sales one sip at a time with Shop Refreshed, an in-store program that invites shoppers

More...

 

Jul. 01 1999




Retail-tainment Tonight

I’ve never seen a bumper sticker that said ‘I’d rather be groceryshopping,’” says Phil Hawkes, former executive vp of Phoenix-based ABCOFoods.Food retailers

More...

 

Jun. 01 1999




Change In Store

The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson’s Inc., Boise, ID, America’s fifth largest U.S.

More...