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Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Nov. 01 1999




OSMOSIS JONES (Warner Bros.)

Estimated Release Date: November 2000Starring: Voices of Chris Rock, David Hyde Pierce, Brandy, William ShatnerTop Line: An animated comedy-adventure

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Sep. 01 1999




New Kids on the Shelf: Brothers Flub attracts”transdimensional” promo slate.

Add Brothers Flub to the list of kids’ shows on Nickelodeon making marketers gaga for promotional deals.An animated series from production company Sony

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Sep. 01 1999




Road Runners: GM, Warner Bros. tie a big marketing knot.

Most auto manufacturers want to get the bugs out of their cars, but GM is looking to put one Bugs in.In the second such deal to be announced this year,

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Aug. 01 1999




Victorious Universe: Tricon awards 40 million-plus Phantom Menace prizes.

Unlike sweepstakes, which require no purchase to enter (to legally distinguish them from lotteries), games can require a purchase. That, of course, means

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Jul. 01 1999




Tubby Frenzy

Burger King’s Teletubbies promotion came to a screeching halt last month,slightly more than halfway through its planned six-week run, after thechain depleted

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Jun. 01 1999




Universality

Universal Consumer Products Group doesn’t want to be a one-hit wonder anymore.”We used to do one big picture a year, but now we want to broaden our program,”

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May. 01 1999




Reel Deals

MAGNOLIA (New Line Cinema)Estimated Release Date: December 1999Starring: Julianne Moore, William H. Macy, Henry Gibson,Jason RobardsTop Line: Written

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Apr. 01 1999




Reel Deals

THE BICENTENNIAL MAN (Buena Vista Pictures) Estimated Release Date: December 1999 Starring: Robin Williams, Embeth Davidtz, Sam Neill Top Line: A film

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Mar. 01 1999




War on the Home Front

HOLLYWOOD When the dust settled from their holiday box office battle, there were two solid winners and one dud. Now A Bug’s Life, The Rugrats Movie and

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Mar. 01 1999




Toons of Glory

Warner Bros. Online, Burbank, CA, and New York City-based FortuneCity.com have joined forces to launch ACMEcity, a Web community portal that will allow

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