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Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Aug. 01 1999




Victorious Universe: Tricon awards 40 million-plus Phantom Menace prizes.

Unlike sweepstakes, which require no purchase to enter (to legally distinguish them from lotteries), games can require a purchase. That, of course, means

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Jul. 01 1999




Tubby Frenzy

Burger King’s Teletubbies promotion came to a screeching halt last month,slightly more than halfway through its planned six-week run, after thechain depleted

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Jun. 01 1999




Universality

Universal Consumer Products Group doesn’t want to be a one-hit wonder anymore.”We used to do one big picture a year, but now we want to broaden our program,”

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May. 01 1999




Reel Deals

MAGNOLIA (New Line Cinema)Estimated Release Date: December 1999Starring: Julianne Moore, William H. Macy, Henry Gibson,Jason RobardsTop Line: Written

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Apr. 01 1999




Reel Deals

THE BICENTENNIAL MAN (Buena Vista Pictures) Estimated Release Date: December 1999 Starring: Robin Williams, Embeth Davidtz, Sam Neill Top Line: A film

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Mar. 01 1999




Toons of Glory

Warner Bros. Online, Burbank, CA, and New York City-based FortuneCity.com have joined forces to launch ACMEcity, a Web community portal that will allow

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Mar. 01 1999




Reel Deals

DINOSAUR (Buena Vista Pictures) Tentative Release Date: Second Quarter 2000Starring: Voices of D.B. Sweeney, Kiefer Sutherland, Julianna Margulies, Alfre

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Mar. 01 1999




Going Bananas over Cable

Dole Food Co. has traded in the pig for a pack of wild animals that will keep the brand running all year. The company this month kicks off a one-year

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Mar. 01 1999




War on the Home Front

HOLLYWOOD When the dust settled from their holiday box office battle, there were two solid winners and one dud. Now A Bug’s Life, The Rugrats Movie and

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Feb. 01 1999




Algebra 2 Is Brought to You by . . .

In this month’s cover story, societal watchdog Ralph Nader likens ZapMe’s installation of 100,000-plus computers in high schools to the arrival of Big

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