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Sponsorships/Tie-Ins

How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

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Aug. 03 2012




2012 PRO Award Winner: SpyderLynk for Glamour Magazine

To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue’s publication.

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Aug. 03 2012




2012 PRO Award Winner: Turner Broadcasting Ad Sales for AT&T

2012 PRO Award Finalist: Turner Broadcasting Ad Sales for AT&T and the “Conan /AT&T Blimp Sponsorship” promotion.

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Aug. 03 2012




2012 PRO Award Finalist: The Marketing Arm for Doritos

2012 PRO Award Finalist: The Marketing Arm for Doritos and the “Crash the Super Bowl” Best Sponsorship or Tie-in Promotion.

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May. 09 2012




Visa Attempts Olympic Gold in Social Media: Q&A 1

Alex Craddock, head of North American marketing for Visa, Inc., shares his thoughts on preparing to launch Visa

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May. 03 2012




Soccer, a Way of Life for Hispanics, and now for 7UP, too

7UP has formed a deal with Alianza de Futbol to launch the Sue

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May. 01 2012




Walmart Customers Hunt for “Avengers” P-O-P to Play Mobile Game 1

Walmart is partnering with “The Avengers” by debuting a game that melds the in-store experience with an augmented reality mobile app, called the “Super Hero Augmented Reality.”

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Apr. 24 2012




Zippo Finds its Sweet Spot in Musical Events

The Zippo Manufacturing Co. is underway with its latest sponsorship, handled by Cenergy, called

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Apr. 02 2012




A 12 Year Local Racing Sponsorship is Paying Off for Tecate Light

Tecate Light reaps the benefits of a 12 year sponsorship of the Toyota Grand Prix of Long Beach.

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Mar. 30 2012




A Little Tale About A Few Hairy Hockey Players 2

“Beard-a-Thon,” that zany promotion that taps into a long-standing tradition of National Hockey League players not shaving during the playoffs as a show of solidarity, is entering its fourth season.

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