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Sponsorships/Tie-Ins

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Thalia-Sodi595

Article

Dec. 05 2013




Macy’s New Line, and Spokesperson, Targets Hispanics

Macy’s has signed Mexican pop star Thalîa Sodi to launch an new line of clothing that caters to Hispanics.

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skylanders595

Article

Dec. 03 2013




Consumer Packaged Goods Creative Showdown: Slideshow

A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients.

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Diageo and NBA

Article

Nov. 21 2013




The NBA Picks up Diageo Brands in Multiyear Sponsorship Deal

eo has inked a sponsorship deal to be a key player within the National Basketball Association as its exclusive spirits partner.

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words595

Article

Oct. 24 2013




How Chrysler’s Francois Scored Marketing Gold In Will Ferrell 2

The Fiat and Chrysler CMO has scored another major marketing coup with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.

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PRO3

Article

Oct. 10 2013




2013 PRO Award Winners

Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award […]

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Protober Pic

Article

Oct. 10 2013




Welcome to PROtober!

This month on the Big Fat Marketing Blog, we’re highlighting some of our 2013 PRO Award Gold winning brands.

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cup-logo

Article

Sep. 24 2013




Rebranding Sets America’s Cup on the Right Course 5

A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.

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olympic marketing

Article

Sep. 05 2013




Branding Battle Wages for Sochi

Official Olympic sponsors are being beaten by non-affiliated rivals in the race for brand awareness ahead of next year’s Sochi Winter Olympics.

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PRO4

Article

Aug. 21 2013




Announcing the 2013 PROMO PRO Awards Finalists

The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by […]

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Screen Shot 2013-07-30 at 11.52.46 AM

Article

Jul. 30 2013




Engaging Audiences With Customer Experience Apps 2

A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.

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