Sponsorships/Tie-Ins

Sponsorship Pairs Men’s Health and Total Cereal

Total Cereal and Men's Health magazine have teamed up in a sponsorship deal for a nationwide search for the all-around, seasoned guy in the Read and Discuss

Customer Experience is the Differentiator

Oreo, Ritz Sponsor "One Direction’s" Summer Tour

Vitriol Online for Cheerios Ad With Interracial Family

Article

Jun. 05 2013

Sponsorship Pairs Men’s Health and Total Cereal

Total Cereal and Men's Health magazine have teamed up in a sponsorship deal for a nationwide search for the all-around, seasoned guy in theMore...

Article

May. 30 2013

Back-to-School Marketing Underway to Fight Uncertainty

The tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now. More...

Article

May. 29 2013

Oreo, Ritz Sponsor “One Direction’s” Summer Tour

Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction's American summer tour and its mil More...

Jan. 22 2013

My Bet is on the “Coke Chase” Showgirls 11

Coca-Cola is hoping to win big this year with "Coke Chase" a promotion marketed around the Super Bowl that encourages public voting. More...

Dec. 20 2012

Power Pack: Ideas and Trendsetters to Watch in 2013 1

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 20 More...

Nov. 28 2012

Nontraditional Endurance Events Help Drive Sponsorship Spending

North American sponsorship spending on marathons, triathlons and related events is expected to total $102.1 million in 2012, up 6.7% from $95.7 millio More...

Aug. 13 2012

7 Drivers to Increase Sponsorship Value with Consumers

A new study from Ipsos Reid and TrojanOne looks at seven ways sponsorship properties can create an emotional connection between Canadians and the prop More...