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Incentives

Millennials and their Love for Loyalty Programs

(eMarketer) This new report found that Millennials are a key segment for brand loyalty

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Feb. 15 2012




The Best of the Best: Four Game Changing Ideas from IMA Winners

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012

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Feb. 14 2012




 

Jan. 31 2012




Crabtree & Evelyn’s Rocky Road to Customer Loyalty 1

Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years

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Jan. 26 2012




Three Steps to Toughen up Your Loyalty Offensive

For companies to win this battle for consumer hearts and minds, there are three tactical initiatives to deploy

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Jan. 11 2012




New Citi App Lets Loyalty Members Pool Points Through Social Networks

New Citi App Lets Loyalty Members Pool Points Through Social Networks

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Jan. 11 2012




Putting Your Customer Loyalty Strategy into Reverse 1

Metrics are critical to art of successful marketing, but they can also be a problem if they distract from the critical goal of meaningfully connecting with your customers. This is especially true for loyalty marketers.

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Dec. 21 2011




2012 Trends in Customer Loyalty and Rewards

Social gaming continues to grow, fueling gamification’s ascent from industry buzz to implemented engagement tactic. Here’s a breakdown of the expected trends in 2012:

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Dec. 21 2011




Cinnabon Bakeries Begin Sampling Programs with International Delight

Cinnabon Bakeries offers a splash of Cinnabon-flavored coffee creamer from International Delight when customers purchase a cup of coffee.

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Dec. 07 2011




Kikkoman Loves Food Occasions

Kikkoman loves barbeques, Super Bowl tailgate parties, Thanksgiving, Christmas and other special occasions. These key food occasions provide timeframes for the brand to push out recipe ideas for new ways to use its products along with incentives to purchase.

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Dec. 06 2011




Holiday Spending on Gift Cards to be Highest Since 2007

For the fifth year in a row, gift cards top Christmas wish lists.

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