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Incentives

Event & Experiential Marketing Special Report

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Jun. 13 2012




Deal and Promotion Seeking Behavior Grows

Over the last 12 months shoppers have grown more price sensitive and they are on the hunt to find bargains with shopper price comparison research up 35% over the last year, a new study from Parago has found.

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Jun. 12 2012




IHG Adds Instant Rewards to Encourage “Light User” Loyalty

IHG (InterContinental Hotels Group), has debuted instant digital rewards for its Priority Club that it hopes will encourage new members and light users to see value in its loyalty program.

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Jun. 12 2012




Cracker Barrel Builds Database with Sweepstakes

Cracker Barrel Old Country Stores is runnings the

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May. 01 2012




U.S. Bank Rewards Loyal Customers with “Free Money” 1

U.S. Bank is rewarding its most loyal check-card customers with

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Apr. 21 2012




Loyalty Program Not Up to Snuff? Marketers May be the Problem. 7

In a new survey from SAS and Loyalty 360, 47% of marketers reported that their top priority was getting consumers to spend more. But a separate survey finds that half of loyalty members complain of feeling bombarded by spam and irrelevant offers. Can these groups get along?

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Apr. 18 2012




Hertz Coupon Value Increases with Facebook Shares 1

Hertz is enabling consumers to increase the value of special offers by sharing those promotions with their social networks.

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Apr. 06 2012




ExxonMobil, Shopkick Test Check-in Rewards at Gas Station C-Stores

ExxonMobil is testing a deal with shopping rewards app Shopkick to give gas customers an incentive to pay inside– and perhaps to pick up a few things before they do.

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Apr. 05 2012




Coupon Distribution Drops Following Record Breaking Years 1

A new report finds that coupon distribution, savings values and redemption have dropped for the first time in 5 years.

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Article

Mar. 28 2012




TV Spots, Price Discounts Work Together at Store Level: Research

traditionally thought to work at cross purposes, TV spots and price discount campaigns can actually combine to produce heightened sales lift, new research from TRA and dunnhumbyUSA finds.

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Mar. 28 2012




E-gift Cards Offer Marketers More Sales, and Customer Service Opportunities 2

Six tips to improve your gift card marketing efforts and three new uses for the cards.

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