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Incentives

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

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Jul. 24 2012




Parago: Turning Frugals into Frequent Shoppers

Parago (#27 in the 2012 Promo 100) has seen some major shifts in incentive marketing but sees no end to the use of rebates to lure and keep the “new frugals” coming back.

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Jul. 20 2012




How a Small Cheese Maker Uses Rolling Contests to Earn Customers

DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.

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Jul. 17 2012




Marketing Strategies to Increase Customer Loyalty 1

Marketers and retailers should integrate three core marketing strategies to increase customer loyalty. Integrating these approaches will show measureable increases in rewards program enrollment.

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Jul. 10 2012




E-gift Cards Gain Traction in Loyalty Programs: Q&A

Randy Fox, the managing director at FuzeBuy, shares his expertise about what you need to know to maximize the use of e-gift cards in your programs and how the cards are changing the loyalty

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Jul. 09 2012




Daily Deals Sustainable for 1/3 of Businesses: Study 1

A Rice University study looks at the long-term viability and profitability of daily deal companies.

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Jun. 27 2012




Amex Open and Facebook Offer Personal Counseling in Contest

American Express Open, the leading payment card issuer for small businesses, has launched its second annual ” Break for Small Business” on Facebook.

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Jun. 13 2012




Incentives: Tips and Tricks for Creating Customer Loyalty

Download the latest Social Media tip sheet from Chief Marketer

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Jun. 13 2012




Social Media Marketing Bundle

Download the latest Social Media tip sheet from Chief Marketer

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Article

Jun. 13 2012




Deal and Promotion Seeking Behavior Grows

Over the last 12 months shoppers have grown more price sensitive and they are on the hunt to find bargains with shopper price comparison research up 35% over the last year, a new study from Parago has found.

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