Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Promotional Marketing > INCENTIVES

Incentives

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

Read and Discuss

merchandise incentive trends

Article

Dec. 02 2013




Luxury Is Back: IRF Merchandise Incentive Trends Report

Five merchandise incentive trends from the IRF’s latest research, including data on budgets, what’s at the top of the list and what to watch.

More...

 
crystal-ball

Article

Nov. 13 2013




Chief Marketer Asks…What Are Your 2014 Goals? 1

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

More...

 
PRO3

Article

Oct. 10 2013




2013 PRO Award Winners

Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award […]

More...

 
Protober Pic

Article

Oct. 10 2013




Welcome to PROtober!

This month on the Big Fat Marketing Blog, we’re highlighting some of our 2013 PRO Award Gold winning brands.

More...

 
five

Article

Sep. 24 2013




Five Trends in Merchandise Incentives

The Incentive Research Foundation has identified five important trends for merchandise incentives in 2013.

More...

 
Happy customer

Article

Sep. 19 2013




5 Ways for Retailers to Improve Customer Retention

Francois Bondiguel (Growmap) Companies spend plenty of money to get more customers, but not enough of them are investing enough resources to keep the customers they’ve already earned. Here are five steps to improve customer retention: get to know them, keep them happy, incentivize and reward loyal customers, provide great customer service, and offer helpful […]

More...

 
PRO4

Article

Aug. 21 2013




Announcing the 2013 PROMO PRO Awards Finalists

The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by […]

More...

 
jc-penney-595

Article

Aug. 08 2013




J.C. Penney: We’ve Got Marketing But What Will We Sell?

J.C. Penney has a new CMO, Debra Berman, who will try to right this listing ship.

More...

 
Stride Rite Rewards loyalty program

Article

Jul. 08 2013




Stride Rite Loyalty Program Climbs to 1 Million in Six Months: Q&A 2

Stride Rite’s first loyalty program skyrocketed to 1 million members in just six months. How’d they do it? VP Kiran Smith shares the details.

More...

 
RRI_truck595

Article

May. 01 2013




Red Roof Inn Turns 40, Celebrates with a Road Tour

Marketers love to play the numbers and Red Roof Inn is no exception. March marked its 40th anniversary and it is churning out a host of promotions through the fall tied to that number. Last month, the lodging company began running the “40 & Fabulous” campaign that includes all kinds of incentives, a sweepstakes and […]

More...