Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Promotional Marketing > INCENTIVES

Incentives

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

Read and Discuss

Sep. 01 2002




McTunes

RADIO DISNEY tunes in to McDonald’s Mighty Kids Meal this month with CDs as premiums, its first tie with McDonald’s (and McDonald’s second go at a separate

More...

 

Jun. 01 2002




Premium Incentives: Better to Give

Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks

More...

 

May. 01 2002




Promotional Products: Down, Not Out

What goes up occasionally has to come down, right? After eight straight years of double-digit growth, spending on promotional products sank 10.4 percent

More...

 

Apr. 01 2002




Premium Incentives: Crystal Clear Persuasion

This year, New York City-based Society of Incentive Travel Executives (SITE) streamlined its annual Crystal Awards for outstanding travel incentive programs

More...

 

Apr. 01 2002




Premium Incentives: Promotional Peaks

Promotional Products Association International, Irving, TX, bestows its annual Golden Pyramid Awards on campaigns whose use of premiums best relate to

More...

 

Apr. 01 2002




Premium Incentives: The Secretarial Prize Pool

Workers of the world, unite. Incentives aren”t just for salespeople anymore. Once used exclusively to inspire the favored-son sales staff, employee motivation

More...

 

Apr. 01 2002




Premium Incentives: Behind the Scenes

There’s a reason why plastic gift cards aren’t recyclable: They carry entire computer systems along with them. OK, not really. But now that the migration

More...

 

Apr. 01 2002




Premium Incentives: Holding On

It was a rollercoaster ride for sure in 2001. But at least the car never derailed. Three general events the dot-com implosion, the Sept. 11 terrorist

More...

 

Aug. 01 2001




Clutter: Extras, Extras!

Don’t stop the presses. Rebates, celebrity endorsements, games, sweepstakes, and contests, cross-promotions, and coupons galore make in-print promotional

More...

 

May. 01 2001




Add Specialties

True North acquisition extends Interpublic’s dominance in the promotion market.

More...