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Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Jan. 13 2004

Carl’s Jr., Hardee’s To Give Away Three Million-Plus Toys

Carl’s Jr. and Hardee’s QSRs will feature Yu Yu Hakusho toy figures in their Kids Combo meals, along with a sweepstakes giveaway from March 3 through



Nov. 13 2003

Victoria’s Secret Packs Sting CD

Victoria’s Secret will give away a Sting compilation CD for one day next week. Sting will appear on the Nov. 19 broadcast of Victoria’s Secret Fashion



Sep. 25 2003

Mattel Dangles Free Cell Phones to Attract Tween Girls

Mattel is hitting tween girls right where it counts, in the cell phone. The promotion entices young girls to buy its fall Chillin’ Out line of My Scene



Sep. 01 2003

Prize Inside!

Everyone knows that marketing consumer products is tougher and more challenging than ever before. The poor global economy is a given, as are tighter margins



Aug. 27 2003

Domino’s Delivers eBay Promos on 30 Million Boxes

Domino’s Pizza is teaming with eBay to play up back-to-school on 15 million pizza boxes. Through Sept. 4, customers can win up to 1 million eBay Anything



Aug. 05 2003

Sbarro Packs CD-ROMs in Cup Lids

Sbarrro restaurants yesterday began packing CD-ROMs with four music singles in the lids of 32-ounce soft drink cups. The promotion runs through October.



Jun. 01 2003

From Russia with Root Beer 1

EVERY NOW AND THEN you see a promotion and you say to yourself; damn I wish I’d thought of that! Then there are the even less frequent occasions where



May. 21 2003

Post Cereal Packs CDs in Boxes for $10 Million Baseball Promo

To support its sponsorship of Major League Baseball, Post Cereal is delivering interactive baseball games to consumers via six collectible CD ROMs in



May. 08 2003

Product Spending Drop off Continues in 2002: PPAI Study

Spending on promotional products fell for the second year in a row in 2002, according to an annual industry study released this week by Promotional Products



Apr. 11 2003

Live from The Incentive Show: New Products and Services Abound

Exhibitors were pushing their wares Tuesday at The Incentive Show. William Sonoma is increasing the number of sets that it offers as incentives through