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Incentives

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Aug. 27 2003




Domino’s Delivers eBay Promos on 30 Million Boxes

Domino’s Pizza is teaming with eBay to play up back-to-school on 15 million pizza boxes. Through Sept. 4, customers can win up to 1 million eBay Anything

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Aug. 05 2003




Sbarro Packs CD-ROMs in Cup Lids

Sbarrro restaurants yesterday began packing CD-ROMs with four music singles in the lids of 32-ounce soft drink cups. The promotion runs through October.

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Jun. 01 2003




From Russia with Root Beer 1

EVERY NOW AND THEN you see a promotion and you say to yourself; damn I wish I’d thought of that! Then there are the even less frequent occasions where

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May. 21 2003




Post Cereal Packs CDs in Boxes for $10 Million Baseball Promo

To support its sponsorship of Major League Baseball, Post Cereal is delivering interactive baseball games to consumers via six collectible CD ROMs in

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May. 08 2003




Product Spending Drop off Continues in 2002: PPAI Study

Spending on promotional products fell for the second year in a row in 2002, according to an annual industry study released this week by Promotional Products

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Apr. 11 2003




Live from The Incentive Show: New Products and Services Abound

Exhibitors were pushing their wares Tuesday at The Incentive Show. William Sonoma is increasing the number of sets that it offers as incentives through

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Apr. 11 2003




Live from The Incentive Show: NAAG Examines Consumer Promotions Increases

Consumer promotions have come under increased scrutiny by the increasingly powerful National Association of Attorneys General. The NAAG has been aggressive

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Apr. 04 2003




INCENTIVE SHOW TAKES ON A NEW FOCUS

The Incentive Show may look a little different this year with its new name and revamped focus. Formerly called New York Premium Incentive Marketplace,

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Apr. 01 2003




Walk like a Winner

In January, the Promotional Products Association International, Irving TX, hosted its 45th annual PPAI Golden Pyramid Awards ceremony at PPAI EXPO in

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Apr. 01 2003




Cracker Jack strikes out 1

In the spring of 1991, at the apogee of baseball card collecting phenomena, Borden’s Cracker Jack introduced a line of limited-edition, mini-baseball

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