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Event Marketing

How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

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Aug. 03 2012




2012 PRO Award Finalist: DFCBX for Kraft

2012 PRO Award Finalist: DFCBX for Kraft and the “Oreo 100th Birthday Celebrations” event marketing promotion.

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Aug. 03 2012




2012 PRO Award Winner: Source Marketing for Philips

2012 PRO Award Finalist: Source Marketing for Philips and the “Philips LED Light Experience” event marketing promotion.

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Aug. 03 2012




2012 PRO Award Finalist: Infinity Marketing Team for Hewlett Packard

Infinity Marketing was charged with breaking through the noise around the launch of HP’s Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following–all while making it the most talked about product launch and event campaign of the CES show.

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Aug. 03 2012




2012 PRO Award Winner: Civic Entertainment Group for HBO

2012 PRO Award Finalist: Civic Entertainment Group for HBO and the “Boardwalk Empire

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Aug. 03 2012




2012 PRO Award Finalist: MSL New York for Procter & Gamble

P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are “parking lot pros” at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.

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Aug. 03 2012




2012 PRO Award Finalist: A Squared Group for Gap

2012 PRO Award Finalist: A Squared Group for Gap and the “Pico De Gap” experiential promotion.

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Aug. 03 2012




2012 PRO Award Finalist: The Integer Group for MillerCoors

To Increase case sales of Coors, MillerCoors worked with the Integer Group to get a message out to Latinos of Mexican and Dominican heritage that the National Puerto Rican Day Parade on June 12, 2011 was a time for all Latino groups to “emboricuate” (refresh) their celebration.

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Aug. 03 2012




2012 PRO Award Finalist: AMP Agency for Samsonite

2012 PRO Award Finalist: AMP Agency for Samsonite and the “Samsonite Tough Tour” experiential promotion.

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Aug. 03 2012




2012 PRO Award Finalist: MASS Hispanic for Kimberly-Clark

The Latina mom is the healthcare gatekeeper of the family. Hispanic households have more children, and many parents are not compensated when out of work, so a child’s sick day can be very costly. Health concerns drive Latina moms to take proactive measures. But culturally they often prefer products with multiple uses. Mindful of cost, many Latinos are blowing their noses with handkerchiefs, napkins and even toilet paper and do not see the inherent value in tissue.

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