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Event & Experiential Marketing Special Report

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Dec. 14 2012




Improve Online Events By Tracking Attendee Behavior

Using modern webcast and virtual environment technology, you can track attendance, run surveys and and pose questions during the event to keep attendees engaged. But what if you could track their actual behavior?

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Nov. 29 2012




One Hand Washes the Other 5

 

This is a nice story.

Two women, Lisa Nativo and Jaclyn Kolsby, worked for GT Events, a marketing and brand promotion agency located in Culver City, CA. The two women left the agency and opened a food truck called “Nonna’s Kitchenette,” serving gourmet Italian food.

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Article

Sep. 24 2012




The Look-at-Me Season 1

A lot of exhibitors bend over backwards to get the attention of attendees

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Sep. 14 2012




2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA 6

2012 PRO Award Finalist: Grey Alliance for Canon USA and its “Project Imagin8ion” user-generated photo contest.

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Sep. 14 2012




2012 PRO Award Winner: Team Detroit for Ford

2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Focus Rally” promotion.

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Aug. 24 2012




Kraft Lunchables Mall Kiosks Let Kids Game Socially for Prizes

Kraft’s Lunchables brand kicks off its largest campaign

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Aug. 03 2012




2012 PRO Award Winner: The Marketing Arm for Nintendo

2012 PRO Award Finalist: The Marketing Arm for Nintendo for the “Super Mario 3D Land Launch” event marketing promotion.

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Aug. 03 2012




2012 PRO Award Winner: The Marketing Arm for State Farm

2012 PRO Award Finalist: The Marketing Arm for State Farm and the “Play Today. Illuminate Tomorrow.” Best Cause-based Promotion.

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Aug. 03 2012




2012 PRO Award Finalist: Neverstop for Uniqlo

2012 PRO Award Finalist: Neverstop for Uniqlo and the “Made For All” event marketing promotion.

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Aug. 03 2012




2012 PRO Award Winner: Civic Entertainment Group, 30Sixty for HISTORY

Despite strong ratings, HISTORY’s “Swamp People” wasn’t creating a lot of viral buzz. To change that in advance of the third season premiere, A&E-owned channel decided to draw some attention by bringing the swamp to Times Square.

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