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Event Marketing

Toyota Tries Something New with NFL; Fans See Red

Phillip Thompson (Chicago Tribune) This snippet of a blog lays out details of a promotion Toyota ran during a San Francisco/Baltimore Ravens game last week. Fans made it clear on social that they d

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Article

May. 29 2013




Oreo, Ritz Sponsor “One Direction’s” Summer Tour 2

Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction’s American summer tour and its millions of swooning, screaming young fans.

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Article

May. 08 2013




Target Builds ‘Dollhouse’ In Grand Central

(Ad Age) The glory of Grand Central Terminal got a little touch of Target this weekend when the retailer built a life-size dollhouse in the middle of the station to promote its Threshold home décor line. There are somewhere between 3,500 and 4,000 products on display in the house. Check it out.

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Article

May. 01 2013




Red Roof Inn Turns 40, Celebrates with a Road Tour

Marketers love to play the numbers and Red Roof Inn is no exception. March marked its 40th anniversary and it is churning out a host of promotions through the fall tied to that number. Last month, the lodging company began running the “40 & Fabulous” campaign that includes all kinds of incentives, a sweepstakes and […]

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Article

Apr. 23 2013




Heineken USA’s CMO on Pulling Brands out of the Ditch with a Challenger Mentality

Heineken USA is marketing in an incredibly competitive environment overflowing with low–growth categories and competitors owning some of the largest ad spends out there. When Lesya Lysyj joined Heineken USA several years ago as its chief marketing officer, two forces were reshaping the beer category—consumer media consumption habits and the craft beer movement—that caused the […]

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Article

Apr. 16 2013




Experience Marketing is the New Integrated Marketing Model

Three forces in the market have come together to create a perfect storm that’s rendered traditional approaches to integrated marketing passé. Here’s what you need to know.

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Article

Mar. 27 2013




Dole and Rachael Ray Broaden Reach of Cook-Off Contest 1

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.

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Article

Feb. 11 2013




Top 3 Mobile Strategies for Live Entertainment 2

Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audiences.

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Jan. 17 2013




Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A 2

This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate’s hard work to reach the U.S. Hispanic consumer.

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Dec. 14 2012




Improve Online Events By Tracking Attendee Behavior

Using modern webcast and virtual environment technology, you can track attendance, run surveys and and pose questions during the event to keep attendees engaged. But what if you could track their actual behavior?

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Nov. 29 2012




One Hand Washes the Other 5

 

This is a nice story.

Two women, Lisa Nativo and Jaclyn Kolsby, worked for GT Events, a marketing and brand promotion agency located in Culver City, CA. The two women left the agency and opened a food truck called “Nonna’s Kitchenette,” serving gourmet Italian food.

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