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Event Marketing

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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geo-fencing

Article

Jul. 31 2013




Geo-fencing for Event Marketers

With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here’s two innovative ways to use geo-fences at events.

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Celebrity Cruises event marketing

Article

Jul. 25 2013




Event Marketing is Celebrity Cruises New Model 2

Celebrity Cruises is using event marketing in 10 major U.S. markets to reach—and sell to—consumers face-to-face. Much of the work is new to the cruise line.

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heineken595

Article

Jul. 11 2013




Promotions Celebrate Those Willing to Just Get Up and Go 1

Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.

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Article

May. 30 2013




Kohler Mobile Tour Let’s People Test the Flush

Kohler is running a mobile tour to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation.

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Shopping_595

Article

May. 30 2013




Back-to-School Marketing Underway to Fight Uncertainty

The tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now.

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onedirection595

Article

May. 29 2013




Oreo, Ritz Sponsor “One Direction’s” Summer Tour 2

Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction’s American summer tour and its millions of swooning, screaming young fans.

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target_dollhouse_1

Article

May. 08 2013




Target Builds ‘Dollhouse’ In Grand Central

(Ad Age) The glory of Grand Central Terminal got a little touch of Target this weekend when the retailer built a life-size dollhouse in the middle of the station to promote its Threshold home décor line. There are somewhere between 3,500 and 4,000 products on display in the house. Check it out.

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RRI_truck595

Article

May. 01 2013




Red Roof Inn Turns 40, Celebrates with a Road Tour

Marketers love to play the numbers and Red Roof Inn is no exception. March marked its 40th anniversary and it is churning out a host of promotions through the fall tied to that number. Last month, the lodging company began running the “40 & Fabulous” campaign that includes all kinds of incentives, a sweepstakes and […]

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NC595

Article

Apr. 23 2013




Heineken USA’s CMO on Pulling Brands out of the Ditch with a Challenger Mentality

Heineken USA is marketing in an incredibly competitive environment overflowing with low–growth categories and competitors owning some of the largest ad spends out there. When Lesya Lysyj joined Heineken USA several years ago as its chief marketing officer, two forces were reshaping the beer category—consumer media consumption habits and the craft beer movement—that caused the […]

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experience-life-595

Article

Apr. 16 2013




Experience Marketing is the New Integrated Marketing Model

Three forces in the market have come together to create a perfect storm that’s rendered traditional approaches to integrated marketing passé. Here’s what you need to know.

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