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Event Marketing

Free Frankenfood for All!

How about a piece of Fruity Pebbles fried chicken or a taste of Spam sushi? Sound good to you? Well it did to thousands of visitors to Spike TV’s Frankenfoods food truck marketing its first food

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Article

May. 01 2013




Red Roof Inn Turns 40, Celebrates with a Road Tour

Marketers love to play the numbers and Red Roof Inn is no exception. March marked its 40th anniversary and it is churning out a host of promotions through the fall tied to that number. Last month, the lodging company began running the “40 & Fabulous” campaign that includes all kinds of incentives, a sweepstakes and […]

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Article

Apr. 23 2013




Heineken USA’s CMO on Pulling Brands out of the Ditch with a Challenger Mentality

Heineken USA is marketing in an incredibly competitive environment overflowing with low–growth categories and competitors owning some of the largest ad spends out there. When Lesya Lysyj joined Heineken USA several years ago as its chief marketing officer, two forces were reshaping the beer category—consumer media consumption habits and the craft beer movement—that caused the […]

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Article

Apr. 16 2013




Experience Marketing is the New Integrated Marketing Model

Three forces in the market have come together to create a perfect storm that’s rendered traditional approaches to integrated marketing passé. Here’s what you need to know.

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Article

Mar. 27 2013




Dole and Rachael Ray Broaden Reach of Cook-Off Contest 1

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.

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Article

Feb. 11 2013




Top 3 Mobile Strategies for Live Entertainment 2

Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audiences.

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Jan. 17 2013




Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A 2

This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate’s hard work to reach the U.S. Hispanic consumer.

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Dec. 14 2012




Improve Online Events By Tracking Attendee Behavior

Using modern webcast and virtual environment technology, you can track attendance, run surveys and and pose questions during the event to keep attendees engaged. But what if you could track their actual behavior?

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Nov. 29 2012




One Hand Washes the Other 5

 

This is a nice story.

Two women, Lisa Nativo and Jaclyn Kolsby, worked for GT Events, a marketing and brand promotion agency located in Culver City, CA. The two women left the agency and opened a food truck called “Nonna’s Kitchenette,” serving gourmet Italian food.

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Article

Sep. 24 2012




The Look-at-Me Season 1

A lot of exhibitors bend over backwards to get the attention of attendees

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Sep. 14 2012




2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA 6

2012 PRO Award Finalist: Grey Alliance for Canon USA and its “Project Imagin8ion” user-generated photo contest.

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