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Event Marketing

Free Frankenfood for All!

How about a piece of Fruity Pebbles fried chicken or a taste of Spam sushi? Sound good to you? Well it did to thousands of visitors to Spike TV’s Frankenfoods food truck marketing its first food

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skylanders595

Article

Dec. 03 2013




Consumer Packaged Goods Creative Showdown: Slideshow

A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients.

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sperry top siders

Article

Oct. 31 2013




5 Tips for Creating Feel-good Connections from Sperry Top-Sider’s College Tour

When Sperry-Topsider headed west on its college tour, the objective wasn’t to sell its boat shoes, it was to make a feel-good connection with the students.

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PRO3

Article

Oct. 10 2013




2013 PRO Award Winners

Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award […]

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Protober Pic

Article

Oct. 10 2013




Welcome to PROtober!

This month on the Big Fat Marketing Blog, we’re highlighting some of our 2013 PRO Award Gold winning brands.

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4.2.7

Article

Oct. 04 2013




PROtober: On Stage With The Chicago Shakespeare Theater

Learn more about the Chicago Shakespeare Theater and their 2013 PRO Award winning campaign, “Will and George Come to Life.”

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cup-logo

Article

Sep. 24 2013




Rebranding Sets America’s Cup on the Right Course 5

A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.

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advertising

Article

Sep. 12 2013




Fall Marketing Campaigns, With an Eye on Holiday Sales

It’s uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.

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experiential consumers

Article

Aug. 27 2013




3 Types of Experiential Consumers and How To Woo Them 4

There are three types of experiential consumers and you can win them over by using their strengths to your marketing advantage. Here’s how you can woo them.

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Screen Shot 2013-08-21 at 1.35.58 PM

Article

Aug. 21 2013




Special Report – Mobile Event Tech

Event Marketer’s latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.

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PRO4

Article

Aug. 21 2013




Announcing the 2013 PROMO PRO Awards Finalists

The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by […]

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