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Event Marketing

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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consumer engagement

Article

Apr. 02 2014




4 Real-Time Engagement Strategies

Here are four tips to keep in mind when planning your next live-event or real-time engagement campaign.

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Westin Hotels Well-Being Movement

Article

Mar. 26 2014




Westin Puts $15 Million Against its new “Well-Being Movement” Campaign

This new campaign from Westin Hotels, “Well-Being Movement,” adds to the success of the brand’s past programs to help guests, and employees, live healthier lifestyles.

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automation-gears-355

Article

Mar. 26 2014




A Surprising Presence at SXSW with Charitable Guerilla Marketing

One company at SXSW dreamed up one heck of a killer idea to get itself some attention by staging a charitable guerilla marketing event.

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Ink Master

Article

Mar. 10 2014




Free Tattoo’s Anyone? Spike’s “Ink Master” Stages NY Event

Spike TV’s “Ink Master” added a mobile unit to an integrated program to promote Season 4. Spike’s brand exec, Frank Tanki gives us the details.

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jameson595

Article

Mar. 06 2014




Jameson Whiskey Seeks Luck of the Irish on St. Patty’s Day

Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty’s Day

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papa-crop

Article

Mar. 03 2014




Sports and Loyalty Marketing Help Papa John’s Bring in the Dough

A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.

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Twinkies prepare your cake face

Article

Feb. 28 2014




Marketing Wizardry Pulled Hostess Back from the Brink 1

Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.

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Subaru Winterfest

Article

Feb. 13 2014




Subaru Winterfest Amplifies Experiential Side

Subaru has recharged the experiential side of its Subaru Winterfest tour which brings its activities to 12 mountains across the country.

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barbie595

Article

Feb. 13 2014




“Unapologetic” Promotion Flames Controversy over SI’s Barbie Doll Issue

With Barbie about to appear in the 2014 Sports Illustrated swimsuit issue, a new promotion “unapologetic” is getting underway.

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2014 PRO Awards

Article

Feb. 03 2014




Bring it on! The 2014 PRO Awards is Now Open for Entries

You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.

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