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Event Marketing

Toyota Tries Something New with NFL; Fans See Red

Phillip Thompson (Chicago Tribune) This snippet of a blog lays out details of a promotion Toyota ran during a San Francisco/Baltimore Ravens game last week. Fans made it clear on social that they d

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papa-crop

Article

Mar. 03 2014




Sports and Loyalty Marketing Help Papa John’s Bring in the Dough

A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.

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Twinkies prepare your cake face

Article

Feb. 28 2014




Marketing Wizardry Pulled Hostess Back from the Brink 1

Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.

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Subaru Winterfest

Article

Feb. 13 2014




Subaru Winterfest Amplifies Experiential Side

Subaru has recharged the experiential side of its Subaru Winterfest tour which brings its activities to 12 mountains across the country.

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barbie595

Article

Feb. 13 2014




“Unapologetic” Promotion Flames Controversy over SI’s Barbie Doll Issue

With Barbie about to appear in the 2014 Sports Illustrated swimsuit issue, a new promotion “unapologetic” is getting underway.

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2014 PRO Awards

Article

Feb. 03 2014




Bring it on! The 2014 PRO Awards is Now Open for Entries

You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.

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The Great Ritz Holiday Parade

Article

Jan. 29 2014




Special Report: Best of Holiday Marketing

Learn which holiday campaigns from Ritz, Cricket, Nestle and more have ideas you can steal for 2014.

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ROI.595

Article

Jan. 23 2014




20 Ways to Prove ROI at Events

This author offers 20 ideas—taken in sum—for determining the ROI of events in addition to revenue.

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National Geographic Brain Games

Article

Jan. 16 2014




National Geographic Showcases “Brain Games”

A fun illusions gallery set up in Grand Central Terminal helped the National Geographic Channel promote its latest series of “Brain Games.”

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hbo dragon 355

Article

Dec. 10 2013




Shooting Stars: 12 Brands to Watch in 2014

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

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WestJet

Article

Dec. 10 2013




WestJet’s PR (Holiday) Home Run

WestJet plays Santa Claus to passengers and gets plenty of PR and love.

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