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Event Marketing

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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2014 PRO Awards Winners

Article

Jun. 30 2014




FCB Chicago Takes Top Honors at 2014 PRO Awards Gala

The 2014 PRO Awards Gold, Silver, Bronze winners: case studies, images.

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2014 PRO Awards

Article

Jun. 16 2014




4 Reasons Why YOU Should Attend the PRO Awards Gala: June 25 NYC

Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut or you didn’t participate at all this year, The 2014 PRO Awards Gala, June 25 in NYC, is an event that both agencies and brand marketers don’t want to miss. Here are […]

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2014 PRO Awards Gala

Article

Jun. 09 2014




Ideas to Steal, Networking: The 2014 PRO Awards Gala, June 25 NYC

Join us June 25 at the 2014 PRO Awards Gala. Get ideas to steal, make new friends and take a bucket load of tips back to the office.

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B2B-Top-Shops-Log0-355

Article

May. 23 2014




Be a Chief Marketer Top Shop

The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.

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2014 PROMO Top Shops

Article

May. 20 2014




2014 Top Shops Call for Applications

Are you a Top Shop? The Call for Applications for the 2014 Top Shops is now open. The deadlines in June 9, 2014.

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Red Roof Plus+

Article

May. 12 2014




Red Roof Listened, Took Action and Now Markets a New Segment

A mobile marketing tour is an important marketing component in Red Roof’s launch of its new PLUS+ lodging properties.

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alex-355-2

Article

May. 06 2014




Bangle Blend: How Alex and Ani Connect Across Multiple Platforms

An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.

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Fiskars Discover the Difference

Article

May. 05 2014




Many Forms of Measurable Metrics on Fiskars Mobile Tour

Fiskars (think orange-handled scissors) is on the road letting people try its loppers and trimmers and taking note of measurable metrics in a variety of ways.

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TQ-Taco-Tour595

Article

Apr. 21 2014




Austin Agency Attracts Attention with Bus Tour to Local Taquerias 1

Without a typical presence at SXSW last month, digital agency Tocquigny made an impact by ferrying attendees with a bus tour to and from local Taco joints.

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2014 PRO Awards Late Deadline

Article

Apr. 10 2014




How YOU Can Win a 2014 PRO Award

This blog is packed with tips to help you complete the 2014 PRO Awards entry form.

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