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Event Marketing

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Jan. 01 2002




Extending the Event Online

The best marketing events create an experience in which consumers become so engaged that they drive the event’s momentum and its success. The challenge

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Sep. 01 2001




Warped Views

Go backstage at The Vans Warped Tour and you come home with Yoo-Hoo on your lips. It’s funny how a guy can get to like Yoo-Hoo in one afternoon. The distinctive

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Sep. 01 2001




WHAT A TRIP!

As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways

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Feb. 01 2001




You Have to Be There

If you’ve been to a seminar or cocktail party lately, you know the buzzword du jour is “experiential marketing.” In this issue, managing editor Dan Hanover

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Jun. 01 2000




Charging Forward : Energizer buys a Magic Bus ticket for the fall.

He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings’ hippity-hoppity

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Feb. 01 2000




VOTES: Pop Goes the Century

With its 150-plus malls nationwide brimming with shoppers during the holidays, Indianapolis-based Simon Property Group and partner Pepsi-Cola, whose Joy

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Sep. 01 1999




Your Tax Dollars at Work: Compaq uses street tactics to spur federal sales.

For federal employees, Washington DC’s summer heat wave was business as usual. For Compaq Computers, it was a marketing breakthrough.Compaq launched a

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Feb. 01 1999




Checkout

Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property

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Sep. 01 1998




Chugging Along

Jim Page doesn’t think much about the breakfast table these days. Page is the ringleader for Dean Food Co.’s $13 million rollout of Milk Chug, resealable

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Jul. 01 1998




On the Road Again

BOULDER, CO – Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food’s Tang

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