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Event Marketing

Toyota Tries Something New with NFL; Fans See Red

Phillip Thompson (Chicago Tribune) This snippet of a blog lays out details of a promotion Toyota ran during a San Francisco/Baltimore Ravens game last week. Fans made it clear on social that they d

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Mar. 01 2003




CHASING THE ROI GRAIL

In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment

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Mar. 01 2003




Spring Break 101

Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You’re short on field staffers,

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Mar. 01 2003




Street Guerrillas

The roster of marketing agencies just got bigger. Claiming it wants to tackle both traditional and alternative marketing, Los Angeles-based Mosaic Media

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Mar. 01 2003




Spring Break 101

Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You’re short on field staffers,

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Feb. 01 2003




Living the Image 1

Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that

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Feb. 01 2003




A word from the roadies

The summer concert season is beckoning, but before you slap your brand’s name on that tour bus, listen up to seven tips from true roadies agency marketers

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Oct. 01 2002




Special Report: Event Marketing 5

Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult

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Jun. 01 2002




Road Work

So you’re thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national

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Jan. 01 2002




Extending the Event Online

The best marketing events create an experience in which consumers become so engaged that they drive the event’s momentum and its success. The challenge

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Sep. 01 2001




Warped Views

Go backstage at The Vans Warped Tour and you come home with Yoo-Hoo on your lips. It’s funny how a guy can get to like Yoo-Hoo in one afternoon. The distinctive

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