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Event Marketing

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Mar. 01 2003




Street Guerrillas

The roster of marketing agencies just got bigger. Claiming it wants to tackle both traditional and alternative marketing, Los Angeles-based Mosaic Media

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Mar. 01 2003




NECESSARY ELEMENTS

Concepting: Matching creative to clients’ needs sounds obvious, but make sure the overriding idea is nailed. Miss the mark with concepting, and no matter

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Mar. 01 2003




SCION OF THE TIMES

For the launch of the new Scion, carmaker Toyota has gone against the grain. The company has run no TV ads, salesmen at its dealerships do not speak to

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Mar. 01 2003




CHASING THE ROI GRAIL

In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment

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Mar. 01 2003




Spring Break 101

Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You’re short on field staffers,

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Mar. 01 2003




Spring Break 101

Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You’re short on field staffers,

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Feb. 01 2003




Living the Image 1

Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that

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Feb. 01 2003




A word from the roadies

The summer concert season is beckoning, but before you slap your brand’s name on that tour bus, listen up to seven tips from true roadies agency marketers

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Oct. 01 2002




Special Report: Event Marketing 5

Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult

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Jun. 01 2002




Road Work

So you’re thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national

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