Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Promotional Marketing > EVENT MARKETING

Event Marketing

Free Frankenfood for All!

How about a piece of Fruity Pebbles fried chicken or a taste of Spam sushi? Sound good to you? Well it did to thousands of visitors to Spike TV’s Frankenfoods food truck marketing its first food

Read and Discuss

Mar. 01 2003




CHASING THE ROI GRAIL

In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment

More...

 

Mar. 01 2003




Spring Break 101

Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You’re short on field staffers,

More...

 

Mar. 01 2003




Spring Break 101

Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You’re short on field staffers,

More...

 

Feb. 01 2003




Living the Image 1

Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that

More...

 

Feb. 01 2003




A word from the roadies

The summer concert season is beckoning, but before you slap your brand’s name on that tour bus, listen up to seven tips from true roadies agency marketers

More...

 

Oct. 01 2002




Special Report: Event Marketing 5

Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult

More...

 

Jun. 01 2002




Road Work

So you’re thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national

More...

 

Jan. 01 2002




Extending the Event Online

The best marketing events create an experience in which consumers become so engaged that they drive the event’s momentum and its success. The challenge

More...

 

Sep. 01 2001




Warped Views

Go backstage at The Vans Warped Tour and you come home with Yoo-Hoo on your lips. It’s funny how a guy can get to like Yoo-Hoo in one afternoon. The distinctive

More...

 

Sep. 01 2001




WHAT A TRIP!

As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways

More...