Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Promotional Marketing > EVENT MARKETING

Event Marketing

Toyota Tries Something New with NFL; Fans See Red

Phillip Thompson (Chicago Tribune) This snippet of a blog lays out details of a promotion Toyota ran during a San Francisco/Baltimore Ravens game last week. Fans made it clear on social that they d

Read and Discuss

Jul. 10 2003




Kellogg’s Special K Red Berries Takes to the Road

Kellogg Co. is truly making breakfast portable with its Special K Red Berries Better You Tour. The Battle Creek, MI-based company has teamed with Kroger

More...

 

Jul. 01 2003




Nintendo Plays First Music Gig

Nintendo of America is stepping into the music-marketing arena this summer with a 30-city tour that merges gaming and music. Alternative rock band Evanescence

More...

 

Jun. 17 2003




Panasonic Mobilizes to Reach Young Bilingual Crowds

Panasonic Consumer Electronic Co. has launched a bilingual mobile marketing promotion to increase awareness among the young crowd. The Save Your Summer,

More...

 

Jun. 12 2003




Bender/Helper Opens Entertainment Marketing Company

Public relations firm Bender/Helper Impact has opened an entertainment marketing services company, Entertainment Impact. Steve Honig was named general

More...

 

Jun. 05 2003




Johnson & Johnson Launches Canadian Beach Patrol

Johnson & Johnson will patrol Canadian beaches this summer to tout its Neutrogena skincare brand. Teams of Neutrogena Sungards will comb the beaches to

More...

 

Jun. 03 2003




Avon takes its Show on the Road

Avon, in partnership with Q-Tips, hit the road last month with a custom-built trailer that transforms into a beauty salon to showcase its wares and support

More...

 

May. 28 2003




Mr & Mrs T Taps Events and Sweeps in $5 Million Campaign

Mr & Mrs T last week unleashed a summer program for its Premium Blend Bloody Mary Mix with star-studded events and a sweepstakes. Spending is estimated

More...

 

Apr. 11 2003




R.J. Reynolds Drops Event Marketing Agency

R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer products company continues to refocus is marketing strategy.

More...

 

Mar. 01 2003




NECESSARY ELEMENTS

Concepting: Matching creative to clients’ needs sounds obvious, but make sure the overriding idea is nailed. Miss the mark with concepting, and no matter

More...

 

Mar. 01 2003




SCION OF THE TIMES

For the launch of the new Scion, carmaker Toyota has gone against the grain. The company has run no TV ads, salesmen at its dealerships do not speak to

More...