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Event Marketing

How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

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Mar. 01 2003




Spring Break 101

Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You’re short on field staffers,

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Feb. 01 2003




Living the Image 1

Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that

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Feb. 01 2003




A word from the roadies

The summer concert season is beckoning, but before you slap your brand’s name on that tour bus, listen up to seven tips from true roadies agency marketers

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Oct. 01 2002




Special Report: Event Marketing 5

Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult

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Jun. 01 2002




Road Work

So you’re thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national

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Jan. 01 2002




Extending the Event Online

The best marketing events create an experience in which consumers become so engaged that they drive the event’s momentum and its success. The challenge

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Sep. 01 2001




Warped Views

Go backstage at The Vans Warped Tour and you come home with Yoo-Hoo on your lips. It’s funny how a guy can get to like Yoo-Hoo in one afternoon. The distinctive

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Sep. 01 2001




WHAT A TRIP!

As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways

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Feb. 01 2001




You Have to Be There

If you’ve been to a seminar or cocktail party lately, you know the buzzword du jour is “experiential marketing.” In this issue, managing editor Dan Hanover

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Jun. 01 2000




Charging Forward : Energizer buys a Magic Bus ticket for the fall.

He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings’ hippity-hoppity

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