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Event Marketing

Toyota Tries Something New with NFL; Fans See Red

Phillip Thompson (Chicago Tribune) This snippet of a blog lays out details of a promotion Toyota ran during a San Francisco/Baltimore Ravens game last week. Fans made it clear on social that they d

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Jul. 10 2003

Beefeater Sets Sail On Yacht Tour

Allied Domecq’s Beefeater Imported is launching the Beefeater Bold Spirit Tour, a 10-market yacht tour stopping in cities such as Boston, San Francisco



Jul. 10 2003

Nintendo’s Summer of Touring

Nintendo America this summer is concentrating on creating interactive experiences for consumers through its tour sponsorships. In addition to the Fusion



Jul. 01 2003

Nintendo Plays First Music Gig

Nintendo of America is stepping into the music-marketing arena this summer with a 30-city tour that merges gaming and music. Alternative rock band Evanescence



Jun. 17 2003

Panasonic Mobilizes to Reach Young Bilingual Crowds

Panasonic Consumer Electronic Co. has launched a bilingual mobile marketing promotion to increase awareness among the young crowd. The Save Your Summer,



Jun. 12 2003

Bender/Helper Opens Entertainment Marketing Company

Public relations firm Bender/Helper Impact has opened an entertainment marketing services company, Entertainment Impact. Steve Honig was named general



Jun. 05 2003

Johnson & Johnson Launches Canadian Beach Patrol

Johnson & Johnson will patrol Canadian beaches this summer to tout its Neutrogena skincare brand. Teams of Neutrogena Sungards will comb the beaches to



Jun. 03 2003

Avon takes its Show on the Road

Avon, in partnership with Q-Tips, hit the road last month with a custom-built trailer that transforms into a beauty salon to showcase its wares and support



May. 28 2003

Mr & Mrs T Taps Events and Sweeps in $5 Million Campaign

Mr & Mrs T last week unleashed a summer program for its Premium Blend Bloody Mary Mix with star-studded events and a sweepstakes. Spending is estimated



Apr. 11 2003

R.J. Reynolds Drops Event Marketing Agency

R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer products company continues to refocus is marketing strategy.



Mar. 01 2003


Concepting: Matching creative to clients’ needs sounds obvious, but make sure the overriding idea is nailed. Miss the mark with concepting, and no matter