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Event Marketing

Free Frankenfood for All!

How about a piece of Fruity Pebbles fried chicken or a taste of Spam sushi? Sound good to you? Well it did to thousands of visitors to Spike TV’s Frankenfoods food truck marketing its first food

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Aug. 07 2003




Mervyn’s Rocks Back-to-School with Scholastic

Mervyn’s retail chain, a subsidiary of Target, teams this month with Scholastic Entertainment’s Schoolhouse Rock property for a back-to-school program

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Aug. 01 2003




Tour Tutorial

These days, everyone is looking for ways to cut costs and maximize ROI. Even though the event business is growing, it is also maturing, making it tougher

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Aug. 01 2003




We’re Having a Party

When stumped for a great marketing idea, celebrate an anniversary. Every property passes one at some time, and although it’s a widely used idea especially

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Aug. 01 2003




Freshman Orientation

VANITY, THY NAME IS YOUTH When Johnson & Johnson’s Acuvue brand launched a campus tour last spring touting its new color contact lenses, the brand was

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Jul. 31 2003




SC Johnson Builds West Nile Buzz

SC Johnson wraps up a month-long tour of 24 Wal-Mart stores telling shoppers how to avoid West Nile Virus. Costumed characters, dressed as mosquitoes,

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Jul. 22 2003




VH1 Pops with Truck Tour

VH1 this week wraps up the VH1′s Greatest Pop Culture Icons program and promotion. Branded POPsicle (get it?) trucks toured New York City, Los Angeles

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Jul. 10 2003




Nintendo’s Summer of Touring

Nintendo America this summer is concentrating on creating interactive experiences for consumers through its tour sponsorships. In addition to the Fusion

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Jul. 10 2003




Kellogg’s Special K Red Berries Takes to the Road

Kellogg Co. is truly making breakfast portable with its Special K Red Berries Better You Tour. The Battle Creek, MI-based company has teamed with Kroger

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Jul. 10 2003




Direct Mail Invitations Drive Buyers to Land Rover “Exotic” Events

Land Rover is using a luxurious brew of events held at elegant private country homes, coupled with exotic chocolate tastings and falconry demonstrations,

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Jul. 10 2003




Beefeater Sets Sail On Yacht Tour

Allied Domecq’s Beefeater Imported is launching the Beefeater Bold Spirit Tour, a 10-market yacht tour stopping in cities such as Boston, San Francisco

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