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Event Marketing

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Sep. 03 2003




Scholastic Goes National with Dear America Tour

Scholastic Entertainment and The Kennedy Center are taking the second installment of their Dear America theater series on a national tour this fall to

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Sep. 01 2003




Saying No

A Gus Macker 3-on-3 basketball tournament is coming to your community and you’ve been approached about a sponsorship. The basketball aficionados at your

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Sep. 01 2003




Saying No

A Gus Macker 3-on-3 basketball tournament is coming to your community and you’ve been approached about a sponsorship.

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Aug. 27 2003




Playboy Prepares for 50th Anniversary Tour

Playboy will celebrate its 50th anniversary next year with a 50 city, four month-long Playboy Club tour that kicks off in February. Consumers who weren’t

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Aug. 21 2003




U.S. Army Marches To Laugh Track with Off the Hook Tour

On Aug. 28, the U.S. Army returns to sponsor the second annual Off the Hook Comedy Tour, which will travel to 12 historically black colleges and universities,

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Aug. 21 2003




People Magazine Rolls Out Red Carpet

Time, Inc.’s People Magazine is taking itself to the people for the second year in a row. The People Live tour kicks off Sept. 6 in St. Louis, MO, and

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Aug. 21 2003




PlayStation Wraps Up Summer with Music Tour, X Games

Sony Computer Entertainment America has signed to sponsor the 2003 Sprite Liquid Mix Tour and the ESPN X Games to pitch PlayStation 2 to music and sports

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Aug. 07 2003




Mervyn’s Rocks Back-to-School with Scholastic

Mervyn’s retail chain, a subsidiary of Target, teams this month with Scholastic Entertainment’s Schoolhouse Rock property for a back-to-school program

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Aug. 01 2003




Freshman Orientation

VANITY, THY NAME IS YOUTH When Johnson & Johnson’s Acuvue brand launched a campus tour last spring touting its new color contact lenses, the brand was

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Aug. 01 2003




Tour Tutorial

These days, everyone is looking for ways to cut costs and maximize ROI. Even though the event business is growing, it is also maturing, making it tougher

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