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Contests/ Sweeps

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Feb. 06 2013

Nooooo. Not the Iron!

Monopoly’s Facebook contest ends in defeat for the iron and victory for the cat.



Feb. 05 2013

Coke Pulls it Off Again!

“Coke Chase” results go far beyond the aggressive performance goals the brand had set.



Jan. 30 2013

Heineken’s Global Head of Design on its Bottle Design Challenge: Q&A 6

Mark van Iterson, global head of design at Heineken, takes us behind the scenes at the brand’s 140th Anniversary “Future Bottle Design Challenge.”



Jan. 22 2013

My Bet is on the “Coke Chase” Showgirls 11

Coca-Cola is hoping to win big this year with “Coke Chase” a promotion marketed around the Super Bowl that encourages public voting.



Jan. 17 2013

Yellow Post-it Fever? Yes, I’m sure I have it. 1

Hilton Hotels unleashes a humorous interactive quiz designed to get us all thinking about taking a vacation.



Jan. 17 2013

Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A 2

This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate’s hard work to reach the U.S. Hispanic consumer.



Jan. 10 2013

Volvo Trucks Launches Online Game and iPad App 1

To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.



Jan. 07 2013

Program Design Key to Gamification Success 5

Tips and tricks from Maritz Loyalty Solutions to tune up your marketing programs with ramification.



Dec. 10 2012

Kellogg, Verizon use Gamification to Build Loyalty 1

Three ways gamification can benefit brands.



Sep. 18 2012

How to Make Your Online Contest Cheater-Proof 4

Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.