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Contests/ Sweeps

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Oct. 01 2000




Sweeping Up

Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with

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Jun. 01 2000




SWEEPS HAT TRICK

JVWeb, Inc., a Houston-based Internet strategy company, acquired a majority interest in privately held NewsUSA, which provides news and information about

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Feb. 01 2000




AFP Settlement Approved

The U.S. District Court of New Jersey in December approved a settlement in a class-action suit filed against Jersey City, NJ-based American Family Enterprises,

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Jan. 01 2000




Sweeps Still Under Scrutiny

The National Association of Attorneys General (NAAG) will keep up the pressure on unscrupulous direct-mailers once federal legislation begins this year.”We’ve

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Dec. 01 1999




AFP Goes Bankrupt

American Family Enterprises was already not a winner when it filed for Chapter 11 bankruptcy protection on Oct. 29. The Jersey City, NJ, direct-mail sweepstakes

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Dec. 01 1999




You’ve Got Gum: WRIGLEY UNWRAPS ONLINE SWEEPS FOR JUICY FRUIT.

Don’t get any gum on the keyboard.Wm. Wrigley Jr. Co. is running its first-ever online sweepstakes as part of an estimated $17 million Gotta Have Sweet

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Nov. 01 1999




Sweeping Reform

Legislators are moving ahead with sweepstakes restrictions. Speak now, or forever hold your sweeps.How broadly – and how tightly – should legislators

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Sep. 01 1999




Sweeping the Nation

“It takes guts for a company to say it’s got the hottest-selling product in the industry,” says Evans Manufacturing’s Tom Ngo, “but we’re shipping a million

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Aug. 01 1999




Sweep Surprises

This month’s cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the

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Aug. 01 1999




Game Commentary

Are games, contests, and sweepstakes suffering from overexposure? Respondents to a recent promo Readers’ Poll said they believe that the popular promotions’

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