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Contests/ Sweeps

4 Reasons Why YOU Should Attend the PRO Awards Gala: June 25 NYC

Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut

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Dec. 01 2002




Who is Laurie Cairns?

Promotions lawyers are hunting for evidence to overturn a patent that could cost marketers millions of dollars to run on-pack/online instant-win sweepstakes.

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Dec. 01 2002




Bar Games

Anheuser-Busch has a new bar buddy: Microsoft Corp. The two collaborate on an on-premise campaign that brings Xbox games to bars and clubs with Budweiser.

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Jun. 01 2002




Games, Contests, Sweeps: Front and Center

Spending on games, contests, and sweepstakes rose 10 percent to $1.65 billion in 2001, according to PROMO estimates. The year’s biggest news the indictment

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Mar. 01 2002




Color Coding

M&M GOES GLOBAL Hackettstown, NJ-based Masterfoods USA’s M&M brand this month flips the switch on the largest marketing campaign in its 61-year history,

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Feb. 01 2002




Game Day

What to do when the Super Bowl is over and March Madness is still a month away? If you’re Frito-Lay, you get yourself an Xbox or a truckload of Xboxes.

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Jun. 01 2001




You Can’t Give This Stuff Away!

You must feel like Santa Claus, awarding all those cool prizes to sweepstakes winners, an admiring client recently told me. Actually, Santa’s been getting

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May. 01 2001




GAMES, CONTESTS, SWEEPSTAKES: Star Makers

Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America’s obsession with Tinseltown, judging by the steady

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May. 01 2001




Sweepstakes, Games, Contests: Back to Work

Traditional brands regain the spotlight as spending rises 9.0 percent.

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Oct. 01 2000




Sweeping Up

Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with

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Jun. 01 2000




SWEEPS HAT TRICK

JVWeb, Inc., a Houston-based Internet strategy company, acquired a majority interest in privately held NewsUSA, which provides news and information about

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