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Contests/ Sweeps

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Jul. 15 2003




Dr Pepper/Seven Up Dangles $70,000 Grand Prize

Dr Pepper/Seven Up is giving consumers the chance to win a $70,000 grand prize by looking under a game piece attached to specially marked Super Big Gulp

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Jul. 15 2003




Yoo-Hoo Heads Back to School with The Simpsons

To many kids it seems like summer has just started, but Yoo-hoo Chocolate Drink this week kicks off its Back 2 School with The Simpsons Sweepstakes. From

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Jul. 15 2003




CPGs Cultivate Winning Web Strategies: Study

Consumer packaged goods companies have evolved from being slow to embrace the Web to leading some of the more innovative Web sites and ad campaigns among

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Jul. 08 2003




Unilever Dangles Ultimate Party

Unilever’s Hellmann’s mayonnaise brand (also known as Best Foods west of the Rockies) is offering the You Don’t Have to Lift a Finger Party Sweepstakes.

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Jul. 08 2003




Sweepstakes Offers Trip to CuervoNation

Jose Cuervo’s online Face of the Nation contest has drawn more than 600,000 visitors since it’s launch last month.

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Jul. 01 2003




A Numbers Game

could be 7Up’s lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to

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Jun. 26 2003




Reebok Challenges Fans to Solve Online Mystery

Reebok launched an interactive campaign called “Whodunit?” featuring National Basketball Association stars in support of its ATR by Rbk clothing line.

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Jun. 12 2003




Pepsi Collects 2 Million Sign-Ups for Billion Dollar Sweeps

After a month, Pepsi’s Play for a Billion has drawn 2 million registrants eager for a shot at stardom (and $1 billion, of course). To register, consumers

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Jun. 10 2003




Sci Fi Channel Hosts Stargate Sweeps

The Sci Fi Channel last week kicked off a sweepstakes dangling a walk-on role to plug the DVD release of the third season of its popular show Stargate

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May. 29 2003




Comedy Central Hosts ‘Stand-Up’ Sweeps

To support its Friday night stand-up block, Comedy Central is hosting a sweepstakes dangling a private party with a performance by comedian Lewis Black.

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