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Optimization

Going Mobile: 5 Tips for Creating a Responsive Website

By Anthony Overkamp Responsive design is more than just a buzzword. Given the rise of mobile devices and their overtaking of desktop Internet usage, having a responsive website—one that is optimi

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Jun. 05 2012




Emails We Love: America’s Test Kitchen Hits the Right Notes 3

With laid-back yet refined copy, America’s Test Kitchen’s weekly “Notes” enewsletter serves as an apt ambassador for the brand.

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May. 25 2012




Email Sign-Up Scorecard: Sephora, Hot Topic, Kenneth Cole 3

I tried to sign-up for three marketers’ email lists this week, two successfully and one not so much so.

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Mar. 13 2012




Emails We Love: DSW and Ann Taylor Get Off On the Right Foot 1

When a consumer signs up for an email list, it’s because they want to hear from you. That’s why it’s so puzzling when marketers don’t take advantage of the opportunity to connect immediately.

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Feb. 23 2012




Tips to Launch Successful Mobile Promotions 2

Here are some expert tips to take before you develop and launch your mobile marketing campaign.

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Feb. 11 2012




Half of Top Luxury Brands Are “Feeble” in Mobile: Study

A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.

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Feb. 07 2012




Integrated Marketing Boosts NC Symphony Ticket Sales

A multichannel approach of direct mail, radio, email and print has helped the Winston-Salem Symphony increase ticket sales by more than 50% and increase the number of concert series subscribers by 12%.

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Jan. 25 2012




Fan Club Promotions Help Dairy Queen Drive Customers to Franchises

Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members

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Jan. 25 2012




Revamped Email Program Helps Hunter Douglas Resellers Connect With Prospects

Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers.

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Jan. 12 2012




Marketing Automation Helps Nxtbook Identify Prospects

Marketing automation is helping Nxtbook Media connect with publishers and catalogers looking to take their print editions digital.

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