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Optimization

Six Mobile Messaging Types and How to Use Them

Push technology, the short message format, is an incredibly rich, widely used, communication channel, but it’s not the only outbound messaging option. CMOs often spend too much time trying to drive

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Jul. 27 2012




U.S. Email Interaction Lags Behind Other Countries: Silverpop 1

What does it take to get an American to open email marketing messages? A bit more effort on marketers’ parts than in other regions, according to a new study from Silverpop.

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Jul. 24 2012




Belmont Savings Creates Community with Customer Acquisition Campaign 3

Belmont Savings Bank is hoping a new campaign featuring TV spots supported by email, live events and in-brands promotions will entice customers away from mega-competitor Bank of America.

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Jun. 19 2012




Emails We Love: UK Round-Up With Boden, H&M and Jigsaw

This week, Emails We Love takes a skip across the pond, to see what several fashionable U.K. retailers with U.S. presences are offering in their email range.

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Jun. 12 2012




Emails We Love: A Quick Welcome From Shaws, But No Follow-Through

Sure, you want to build your email file. But once you get folks to sign-up, what do you do? Do you deluge them with messages twice a day until they get fed up and unsubscribe, or do you ignore them completely?

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Jun. 05 2012




Emails We Love: America’s Test Kitchen Hits the Right Notes 3

With laid-back yet refined copy, America’s Test Kitchen’s weekly “Notes” enewsletter serves as an apt ambassador for the brand.

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May. 25 2012




Email Sign-Up Scorecard: Sephora, Hot Topic, Kenneth Cole 3

I tried to sign-up for three marketers’ email lists this week, two successfully and one not so much so.

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Mar. 13 2012




Emails We Love: DSW and Ann Taylor Get Off On the Right Foot 1

When a consumer signs up for an email list, it’s because they want to hear from you. That’s why it’s so puzzling when marketers don’t take advantage of the opportunity to connect immediately.

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Feb. 23 2012




Tips to Launch Successful Mobile Promotions 2

Here are some expert tips to take before you develop and launch your mobile marketing campaign.

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Feb. 11 2012




Half of Top Luxury Brands Are “Feeble” in Mobile: Study

A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.

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