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Is Location a Vital Data Point in Mobile Targeting?

By Kurt Hawks In real estate, location is the end all, be all. But lately it appears that some mobile marketers are applying that sa

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Article

Jul. 30 2013




Engaging Audiences With Customer Experience Apps 2

A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.

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mobile app marketing

Article

Jun. 27 2013




7 Dos and Don’ts of Mobile App Marketing: Infographic 2

These 7 Dos and Don’ts of mobile app marketing shed light on vital aspects marketers need to focus on to ensure their promotional activities drive results.

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Article

Jun. 12 2013




5 Tips to Boost Mobile Conversions

Mahi de Silva   (Harvard Business Review) Some companies can benefit from a mere interaction or click on a mobile ad, but others (e.g., financial services, education, automotive, restaurants, etc.) only benefit if a user fills out a form, calls to schedule an appointment or gets directions, among other actions. Performance advertisers looking to improve mobile […]

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mobile595

Article

May. 09 2013




Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study

The Mobile Marketing Association’s new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2015.

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Article

Apr. 16 2013




The Future of Smart Content for Marketing

GPS has come a long way since it was first introduced as American military technology in 1973.

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Article

Apr. 10 2013




Data Reveals Businesses Investing in Tablets

Businesses are increasingly investing in tablets for employees instead of replacing existing…

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Article

Apr. 04 2013




U.S. Consumers Spend 80% of Their Mobile Time on Apps

If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that.

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Article

Apr. 04 2013




Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy

Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.

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Aug. 03 2012




2012 PRO Award Winner: SpyderLynk for Glamour Magazine

To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue’s publication.

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Jun. 06 2012




Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce 29

Thenation’s populace is getting progressively older, with new healthcare needs; and you’re facing new competition

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