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Is Location a Vital Data Point in Mobile Targeting?

By Kurt Hawks In real estate, location is the end all, be all. But lately it appears that some mobile marketers are applying that sa

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Jun. 13 2011




Many Roads to Mobility

Chief Marketer’s 2011 Mobile Marketing Survey tracks the way brands are going where the customers go

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Feb. 14 2011




Local Mobile Ads Drive Mobile Shopping: Study

Location-based mobile ads are not only bringing people into retail stores, but they’re driving mobile commerce. That’s one finding from a new quarterly report from location-based mobile media channel JiWire

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