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Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study
The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. The stunning inc
Article
May. 09 2013
Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study
The Mobile Marketing Association's new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2 More...
Article
Apr. 04 2013
U.S. Consumers Spend 80% of Their Mobile Time on Apps
If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that. More...
Sep. 12 2012
Website Usability Testing Boosts Profitability
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Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president o More...
Apr. 19 2012
2012 March Madness Was Very Mobile: Study
Mobile devices did a lot more than warm a bench in this year's NCAA tournament. A new study finds that 79% of U.S. fans used mobile to get some kind o More...
Mar. 29 2012
Using Web Data to Improve Your Retail Storefront
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For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular sear More...
Mar. 09 2012
MMA Guidelines Create Order Out of a Tangle Of Mobile Ad Sizes
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To standardize display ads on mobile devices and thus make them easier for brand and media managers to buy, the Mobile Marketing Association has arriv More...
Mar. 09 2012
VW Gets Strong Click Rates from Location-Based Super Bowl Campaign
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For its third commercial appearance at the Super Bowl, VW wanted a way to make its ads stand out from the clutter of other car commercials. The compan More...
Article
Nov. 19 2011
Mobile Marketing: Tips and Tricks for Getting the Most Out of Your Mobile Investment
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Download the latest Social Marketing tip sheet from Chief Marketer More...
Sep. 19 2011
Trends, Stats, Best Practices You Need to Know About Mobile Marketing
Numbers were flying, some conflicting, some not, an indicator of the lightning fast pace of mobile marketing. Geoff Ramsey, chief executive office of More...
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