Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Email Marketing > TARGETING/PERSONALIZATION

Targeting/Personalization

12 Tips for Better Responsive Design

By Andre Lejeune The future of email marketing lies in the ability to adapt to your surroundings. More than half of all emails are opened on

Read and Discuss

Article

Dec. 17 2011




Email Marketing: Tips and Tricks for Better Email Targeting and Creative

Download the latest Email Marketing tip sheet from Chief Marketer

More...

 

Dec. 07 2011




Holiday Email Watch: Gymboree Builds Synergy, But Fisher-Price is Slow

My home’s halls haven’t quite been decked yet, but it’s beginning to look a lot like Christmas in my email inbox. Here’s a quick look at some of the offers that have come my way this week. While none are particularly naughty, some are a lot nicer than …

More...

 

Dec. 06 2011




Reminder Emails Boost 1-800-Flowers Sales 1

1-800-Flowers is making heavy use of email reminders to encourage blooms as gifts for every occasion.

More...

 

Nov. 29 2011




Marketers Increase Email Use On Black Friday

Black Friday saw many brick and mortar retailers promoting themselves primarily through email, although pure-play online marketers weren’t shy about using email to cash in on consumers’ post-Thanksgiving shopping urges, either.

More...

 

Nov. 10 2011




The Right Way to Grow Your Email Subscriber Base

Many marketers wrestle with how to best grow their email subscriber lists. There are plenty of options, but they all have different pros and cons—and sometimes even legal consequences. From worst to better, here’s a quick rundown on some of these tactics and the pluses and pitfalls of each.

More...

 

Oct. 25 2011




St. Benedict Press Tries Magalogs, Email, Social to Reach Catholics

St. Benedict Press is using a combination of magalogs, social media and email marketing to reach a new audience beyond its house file.

More...

 

Oct. 19 2011




Email Watch: Volvo Vamps It Up with “Twilight”

A few months ago, apropos of nothing, my 86-year-old mother turned to me and said “You know, I don’t think that much of that Lady Gaga.” “Well Mom,” I replied, “that’s fine, since you’re not really her target demographic anyway.” She looked at me a …

More...

 

Oct. 12 2011




Email is StubHub’s Ticket to Cut Through the Noise

So how frequently do you email your best customers? Have you considered contacting them less? That’s what StubHub is doing, by making an effort to let high volume users of the service know they have the choice to opt out of emails that are …

More...

 

Oct. 12 2011




Email Watch: Happy Birthday to Me

I have a friend who hates the idea of birthday wishes on Facebook. All you’re getting, he reasons, is a bunch of meaningless greetings from folks who would have never remembered your birthday if it hadn’t popped up in the corner of their Facebook home …

More...

 

Article

Jul. 16 2011




Email: Tips for Better Creative, Targeting and Mobile Delivery

Download the latest Email Marketing tip sheet from Chief Marketer

More...