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Targeting/Personalization

12 Tips for Better Responsive Design

By Andre Lejeune The future of email marketing lies in the ability to adapt to your surroundings. More than half of all emails are opened on

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Jan. 25 2012




Fan Club Promotions Help Dairy Queen Drive Customers to Franchises

Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members

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Jan. 18 2012




4 Email Marketing Basics to Master in 2012

Here are four basics your team should be on top of to make the most of your email expenditures in 2012

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Jan. 10 2012




10 Ways to Make Email Work Harder 1

Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and consumer behavior.

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Jan. 03 2012




Don’t Make Email Marketing a Siloed Experience

A siloed approach to email marketing and campaign management only leads to customer fatigue and frustration. Organizations that tear down these walls and deliver a relevant, seamless, cross-channel customer experience will be rewarded with share of mind—and wallet.

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Jan. 03 2012




Creating Synergy Between Social Media and Email Marketing 1

The rise in popularity of social media doesn’t mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely.

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Dec. 31 2011




Marriott Rewards eNews: 2011 IMA Award Winner

2011 IMA Award winner, Best Email Marketing Campaign | The loyalty program, Marriott Rewards, mails monthly the email newsletter eNews, to its millions of worldwide members. The newsletter was too long and wordy for today’s fast-paced, digital-savvy consumer, and it needed updating with a more contemporary, easier-to-read format.

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Dec. 20 2011




Holiday Email Watch: Free Shipping Friday Round-Up

comScore reports that consumers have spent $30.9 billion online so far in November-December, a 15% increase over the same period in 2010. While Cyber Monday still holds the record for the heaviest online spending day of the year for the second …

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Dec. 17 2011




Email Marketing: Tips and Tricks for Better Email Targeting and Creative

Download the latest Email Marketing tip sheet from Chief Marketer

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Dec. 07 2011




Holiday Email Watch: Gymboree Builds Synergy, But Fisher-Price is Slow

My home’s halls haven’t quite been decked yet, but it’s beginning to look a lot like Christmas in my email inbox. Here’s a quick look at some of the offers that have come my way this week. While none are particularly naughty, some are a lot nicer than …

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Dec. 06 2011




Reminder Emails Boost 1-800-Flowers Sales 1

1-800-Flowers is making heavy use of email reminders to encourage blooms as gifts for every occasion.

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