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Targeting/Personalization

Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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Dec. 20 2012




Building Healthcare Relationships With Email 1

Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.

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Article

Nov. 16 2012




Make Sure Your Emails Get Delivered This Holiday Season 1

How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?

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Sep. 15 2012




Lyris One Addresses The Age of Exploding Data 22

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.

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Sep. 12 2012




2012 Look Book Spotlights Engaging Email Creative 3

Clever personalization, increased mobility and engaging creative elements were key ingredients in the emails featured in Responsys’ 2012 Look Book.

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Sep. 12 2012




Five Basics for Better Email Creative 5

Facebook, Twitter and other social channels may be more glamorous, but smart marketers don’t overlook email’s role, despite it being a mature channel. Adam Blizter, COO of Pardot, offers five considerations for marketers wanting to successfully use email.

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Sep. 04 2012




Database Gives Insight Into Email Timing, Engagement and Conversion 2

Marketers can boost email conversion rates by coordinating blasts to individual consumers’ demonstrated high-engagement times, thanks to a new tool from Epsilon. And the funny part? The inspiration for this (legitimate) system was a trick used by spammers.

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Aug. 09 2012




In B2B Direct Mail, Be Relevant, Creative and Timely 8

Chief Marketer recently talked with Michele Fitzpatrick of The Agency Inside Harte-Hanks and Kevin Kerner of Mason Zimbler US for ideas on incorporating direct mail into a B2B multichannel strategy.

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Jun. 19 2012




4 Tricks for Boosting Your Email Marketing Performance

Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.

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Article

May. 30 2012




Social, Mobile, Email Lead Marketing Investments: DMA/Winterberry Study 2

Spending on, and revenue from, direct marketing channels is up — but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.

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May. 08 2012




Using Triggered Marketing to Boost Your ROI

Here’s three tips to make micro-targeted, high ROI trigger email programs a bigger, more profitable portion of your marketing budget.

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