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Targeting/Personalization

Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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Aug. 09 2012




In B2B Direct Mail, Be Relevant, Creative and Timely 8

Chief Marketer recently talked with Michele Fitzpatrick of The Agency Inside Harte-Hanks and Kevin Kerner of Mason Zimbler US for ideas on incorporating direct mail into a B2B multichannel strategy.

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Jun. 19 2012




4 Tricks for Boosting Your Email Marketing Performance

Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.

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Article

May. 30 2012




Social, Mobile, Email Lead Marketing Investments: DMA/Winterberry Study 2

Spending on, and revenue from, direct marketing channels is up — but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.

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May. 08 2012




Using Triggered Marketing to Boost Your ROI

Here’s three tips to make micro-targeted, high ROI trigger email programs a bigger, more profitable portion of your marketing budget.

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Apr. 24 2012




Using Big Data to Create More Efficient Email Marketing Campaigns 2

More consumer data is being collected than ever before and this “Big Data” can help make sure you never have to do a blind email blast again.

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Apr. 13 2012




Tips for Maximizing Your Email Marketing Campaign Reach 2

To make the most of your marketing investments, your email, social media, direct mail, event, PR and mobile strategies should intersect and support your business goals and objectives.

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Apr. 10 2012




Enewsletters Help Direct Selling Consultants Connect With Prospects

Personalized, branded enewsletters can help consultants at direct selling organizations like Tupperware and Avon drive revenue and referrals.

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Mar. 27 2012




Groupon Offers Loyalists Access to Exclusive Deals

Groupon is testing special VIP deals to its most loyal users, a fee-based service suggested by some of its very own 33 million active members.

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Mar. 13 2012




Email Quality Varies Among GOP Presidential Candidates 3

Think all Republican presidential candidates are the same? Silverpop’s Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.

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