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Targeting/Personalization

Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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Article

Apr. 18 2013




Expedia CruiseShipCenters Boosts Email ROI

Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.

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Article

Apr. 04 2013




Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy

Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.

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Article

Apr. 04 2013




CM Tech Round-Up: Email Segmentation and Targeting

In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

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Article

Mar. 22 2013




Triggered Email Volume on the Rise: Survey

The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.

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Feb. 12 2013




Managing the Buyer’s Journey Through Multiple Touchpoints 1

Here’s 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.

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Feb. 04 2013




Emails We Love: Chili’s Gets Personalization Right 2

Chili’s gets targeting right, with a personalized email that hits all the right notes.

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Jan. 15 2013




Emails We Don’t Love: ProFlowers Gets Too Personal 6

Done right, email personalization is a great thing. Done wrong, it can be creepy and destroy relationships.

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Dec. 20 2012




Building Healthcare Relationships With Email 1

Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.

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Article

Nov. 16 2012




Make Sure Your Emails Get Delivered This Holiday Season 1

How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?

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Sep. 15 2012




Lyris One Addresses The Age of Exploding Data 22

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.

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