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Targeting/Personalization

Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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indigo

Article

Jun. 04 2013




Indigo Books Creates Long-Term Email Deliverability Plan

A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.

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williams-sonoma

Article

May. 28 2013




Williams-Sonoma and Nordstrom Share What Customers Want Now

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.

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soccer

Article

May. 22 2013




Major League Soccer Scores With Personalized Email 1

Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.

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many small light bulbs equal big one

Article

May. 14 2013




Big Data is Good—But Big Testing is Better

Consider this the golden age of data in marketing.

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charity-water-web

Article

May. 07 2013




Social, Email Help Charity: Water Raise Awareness

A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We […]

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AARP-crop

Article

May. 01 2013




Special Report: Multichannel Marketing to Different Ethnic Segments

For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.

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hands-355

Article

Apr. 30 2013




Nonprofits and Emerging Media: 5 Top Tips

Here are five things to consider when trying to engage more folks for your cause.

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many small light bulbs equal big one

Article

Apr. 30 2013




Why Marketers Need to Manage Customer Preferences

Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data.

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Screen Shot 2013-04-18 at 1.24.06 PM

Article

Apr. 18 2013




Expedia CruiseShipCenters Boosts Email ROI

Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.

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spring-cover-new-595

Article

Apr. 04 2013




Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy

Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.

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