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Targeting/Personalization

Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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Multitasking businesswoman at work

Article

Feb. 10 2014




Marketing Tech Integration Remains a Challenge 1

Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.

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baynote

Article

Jan. 14 2014




Website Experience Important to Consumers: Survey

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

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williams-wreath

Article

Jan. 08 2014




Emails We Love: Subject Lines that Get the Job Done

It’s a new year and everyone is back to business—including email marketers, who seem to be all business with subject lines getting right to the point.

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Email

Article

Dec. 11 2013




The Best Ways to Reach Gen Y Email Subscribers 1

In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.

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holiday-gifts

Article

Dec. 10 2013




5 Tips for Capitalizing on the Short Holiday Shopping Season

Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here’s how.

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Checkmark

Article

Dec. 05 2013




3 Steps to Stop Losing Leads

By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.

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storytelling

Article

Dec. 04 2013




Creating a Narrative Through Agile Marketing

Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.

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holiday-snowman

Article

Nov. 22 2013




8 Tips for Creating a Better Online Holiday Shopping Experience

Smart marketing methods like real-time web personalization will help create a better online experience for your customers through this joyful yet stressful time of year.

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mercy-corps

Article

Nov. 11 2013




Chief Marketer Listline Nov. 11

Lists featured this week include Mercy Corps and PSA Group.

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lying-355

Article

Oct. 28 2013




The Five “Big Lies” CMOs are Told About Mobile

Here are five “big lies” that have hindered the mobile progress of brands worldwide.

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