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Targeting/Personalization

Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

Read and Discuss

Oct. 12 2011




Email Watch: Happy Birthday to Me

I have a friend who hates the idea of birthday wishes on Facebook. All you’re getting, he reasons, is a bunch of meaningless greetings from folks who would have never remembered your birthday if it hadn’t popped up in the corner of their Facebook home …

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Article

Jul. 16 2011




Email: Tips for Better Creative, Targeting and Mobile Delivery

Download the latest Email Marketing tip sheet from Chief Marketer

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Jun. 13 2011




Can Groupon Grow Up?

The daily deal leader looks to deepen connections with customers and merchants while fending off attacks from rivals.

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May. 17 2011




Unified Databases, E-mail Hygiene Pay Out For Eldorado Resorts

At Eldorado Resorts, databases talk to each other before talking to guests. These conversations keep members of its loyalty program from being bombarded with too many solicitations—or, even worse, with inappropriate messages.

This quantity control effort is relatively new. Up through the summer of 2010, Eldorado’s various business departments, including its restaurants, casinos, showrooms, concert venues and hotels, maintained unlinked databases. Because of this, individual properties—like the Eldorado and Silver Legacy Casinos in Nevada, and an Eldorado in Shreveport—didn’t have a complete view of the value of their customers.

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Aug. 01 2009




 
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Jun. 01 2009




 
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Apr. 01 2009