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Targeting/Personalization

Consumers Numb to Personalization: Report

Ayaz Nanji (MarketingProfs) Some 63% of consumers report that personalization is so common that they’v

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The Future of Lead Generation: Q&A

Why The Customer Should Be Central to Inbound Efforts

CM Tech Round-Up: Email Segmentation and Targeting

Article

Jun. 12 2013

Consumers Numb to Personalization: Report

Some 63% of consumers report that personalization is so common that they’ve grown numb to it, while 33% said superficial personalization is one of t More...

Article

Jun. 07 2013

Proving the ROI of Dynamic Content Marketing

Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a websit More...

Article

Jun. 04 2013

Indigo Books Creates Long-Term Email Deliverability Plan

A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates. More...

Article

May. 28 2013

Williams-Sonoma and Nordstrom Share What Customers Want Now

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience. More...

Article

May. 22 2013

Major League Soccer Scores With Personalized Email 1

Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%. More...

Article

May. 14 2013

Big Data is Good—But Big Testing is Better

Consider this the golden age of data in marketing. More...

Article

May. 07 2013

Social, Email Help Charity: Water Raise Awareness

Article

May. 01 2013

Special Report: Multichannel Marketing to Different Ethnic Segments

For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging. More...

Article

Apr. 30 2013

Nonprofits and Emerging Media: 5 Top Tips

Here are five things to consider when trying to engage more folks for your cause. More...

Article

Apr. 30 2013

Why Marketers Need to Manage Customer Preferences

Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data. More...