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Retention

12 Tips for Better Responsive Design

By Andre Lejeune The future of email marketing lies in the ability to adapt to your surroundings. More than half of all emails are opened on

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Aug. 01 2008




Why Not Have It All?

For a price or a click today’s consumer can have it all. At the Chicago Association of Direct Marketing’s recent IMX08 event, Yankelovich Inc. president

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Jun. 01 2008




Stress Relief

Misery loves company, so we’re guessing stress isn’t a loner either. Those who are feeling stressed out possibly by their dry skin now have a social media

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Jun. 01 2008




E-NOUGH

Help! They’ve got our e-mail addresses and they can’t shut up! Those who were masochistic enough to sign up for e-mail from any of the ’08 presidential

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Jun. 01 2008




Your Song, Your Price

Think downloading music is nothing more than paying for a tune? Not so fast. Many sites look at music as a transactional, acquisition-based experience,

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Jun. 01 2008




Tube Draws Future Students to Web

To reach your target audience you need to be where it lives. For colleges, that means the Internet. Video is becoming the media of choice to drive students

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May. 01 2008




Coming Soon?

You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you’ll have to go to Hong

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May. 01 2008




The Web Suits Them

Stop, look and listen is good advice when arriving at a railroad crossing. It’s also sound thinking when trying to build a relationship with an underserved

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May. 01 2008




Tooth in Advertising

For Comfort Dental, the way to cut its teeth on Internet marketing last summer was simple: Start a blog. People are searching for things in a way they

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Oct. 01 2007




WORKER’S PARADISE

Tony Hsieh, CEO of online shoe merchant Zappos.com, asks each employee to write a 100- to 500-word description of the company’s culture every year for

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Sep. 06 2006




Bazaarvoice Gets the Word Out

For Sam Decker, the epiphany came when he was struggling with a volcano of slime. More specifically, it was a HotWheels Slimecano racing set, bought on Amazon.com as a Christmas present for his children, and it was a bear to put together on Christmas Eve. The pieces wouldn’t fit properly, and the river of slime refused to ooze. “I tried everything I could, both with and without the directions, and it just wouldn’t work,” Decker says. “Finally I slammed it back in the box and went to Amazon to write a bad review. And I found that there were already 77 negative reviews on that site, all giving it one star out of five. And Amazon was still selling it.”

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